In China, the situation is worsening for Samsung. We know the problem: the South Korean giant is caught between Apple on the high end and local manufacturers on the entry. But the group thought reverse with the new Galaxy S6. Preliminary figures do not seem to agree with him.
In the first quarter, according to IDC, Samsung fall of several places to find himself in 4th place when he was a leader in this market there is one year. Its sales have collapsed by 53% to 9.6 million units and its market share fell from 20 to 9.7% … Sacré air hole.
Apple for its part take effect iPhone 6 with sales annual increase of 62% and takes the lead in front of the Chinese Xiaomi whose deliveries jumped by 42%.
These results are far in China from reassuring to Samsung. And the first overall figures seem to confirm expectations of lower starting S6. 10 million copies were sold in 29 days, announced the
group. If the figure is fairly good, it is less than the
starts of Galaxy S4 and S5. This is not a good
news. Especially since it is in sales to distributors, not
direct sales.
Indeed, the S5
and S4 had
respectively reached this threshold in 25 days
and 27 days. It is clear that Samsung’s ambitions were
superior, especially with two variants available. And we do not talk
even the iPhone 6, passed 10 million units in 3 days in
distributors.
According to the Korea Times,
that earns about Samsung executives, the manufacturer auraitnéanmoins for now reason for optimism. “The Galaxy S6
and S6 Edge elicit positive reactions. I do not doubt that they
will be the best selling Galaxy series “would thus declared a frame
during a meeting with the presidents of Samsung. Also at the summit meeting at company headquarters in
Seoul, part of Samsung announced that sales could well
to exceed 70 million units.
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Key Figures: Sales mobile and smartphone
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