It is set to unveil a new photo service that will separate Google+, its social network that never found its audience.
It was believed the finished, abandoned, forgotten. The departure of its creator, in 2014, had completed condemn Google+ in the collective imagination. Yet he has not surrendered. Google looks for several months possible scenarios for its social network. With, if possible, a “happy ending”. One of these options focuses on the photo service Google+, one of the strengths of the platform. Google wants to separate it from the social network in order to make a separate application.
The new tool will be presented at the end of the month, at the developer conference Google (Google I / O) according to Bloomberg Business site information. Its users may use it to take pictures, edit them and share them on the major social networks including Facebook and Twitter. Giving it such autonomy, the US group hopes this service will be able to compete with Instagram. The application of photos from Facebook now claims over 300 million users worldwide.
The plan had already been revealed in part in the press last year. Even Google had not made many mysteries about the future of pictures Google+ service. “The picture is a different issue from the general problem of Google+,” said at the beginning of the year Sundar Pichai, Google’s vice president in charge of mobile, in an interview with the magazine Forbes . Google has worked hard: the service has developed many new functions and has received strong promotion plan. In April, the specialized site The Verge quoted Google+ in its list of the best tools for managing photos online.
The bet is successful and the lesson learned: to survive, Google+ has no choice but to split into several pieces. Besides the photo, Google wants to invest in two other specialties social network: communication and flow. Hangout chat Google+ service, has now replaced the instant chat feature on Gmail. It can also be used to send SMS on Android smartphones. Google+ is also used by Google as a “social overlay”, accompanying users in all departments of the US group, like YouTube. Since 2013, the social network also offers a tool to use their account to log on to an online service or a mobile application. Having failed to convince the visitors to attend its homepage, Google hopes to at least accompany them anywhere else on the Internet.
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