On April 1, 1976 – The creation of Apple
The great adventures begin in a garage. This is the legend of Silicon Valley, the cradle of technology giants, including Apple. The Cupertino company is no exception to the rule. The company is born in the garage of Steve Jobs’s childhood home. He and Steve Wozniak would be assembled their first machines. It is again the beginnings of personal computing and the emerging company will launch April 76 in the Apple I.
But the line between reality and myth is sometimes thin . “The garage is a bit of a myth. We did nothing designed, no model, no prototype or product planning. We did nothing manufactured. The garage was not used to much, if is to feel at home “Wozniak admitted in 2014.
June 10, 1977 – The Apple II
the Apple II, also called the Apple] [, was one of the biggest global success of the early days of computing, up to 2 million copies after 7 years. Bringing significant improvements compared to the Apple I – color display, eight expansion slots and keyboard – it still had the same processor, clocked at 1 MHz
Sales. are first among enthusiasts. With the arrival of software, including the VisiCalc spreadsheet program in 1979, Apple opens up new opportunities, particularly in the professional world
January 1984 -. Apple Macintosh
Apple markets its Macintosh, which became a legendary brand. This machine is considered the first computer to offer the public a true GUI (the Macintosh GUI – Graphical User Interface). The user no longer has to type the code, but navigates via icons in black and white. A real revolution at the time. It worked with a Motorola 68000 processor at 7.83 MHz and had between 128 and 512 KB of RAM. The Apple Macintosh was sold 2495 dollars at the time.
In 1989, disembark a portable version of the Macintosh. Consumer habits change over time and thanks to portable Apple will sell more computers. In 2001, 31% of Macs are portable. Ten years later, it will be 72%.
August 6, 1997 – Microsoft and Apple partners
On 6 August 1997 At MacWorld, Steve Jobs presented to an audience stunned an agreement between Apple and Microsoft, including entrance to Microsoft’s capital up to $ 150 million via a purchase of shares.
Apple is so not at the top. In the first half of 1997, the company is in the red and a social plan for 3500 job cuts had been implemented in 1996. And with Microsoft, it’s war, accusing Apple in patent infringement editor.
In August 1997, the war stops. A cross-license agreement is signed. In return, Microsoft will develop Mac versions of its Office suite. Apple will meanwhile make Internet Explorer the default browser to its operating system.
October 23, 2001 – The music and the iPod
This is a major step, that of diversification. Apple becomes truly more than a computer manufacturer. It launches in 2001 its music player, the iPod, and in parallel the iTunes Music Store. The firm becomes a way of selling music and opens its first online store.
While comparable players already exist in many on the market. But iPod sales will explode. In October 2011, for 10 years, the iPod had already sold over 300 million units worldwide. Since the smartphone has appeared and sales of MP3 players decline. Besides, Apple does more details in its financial results the iPod numbers.
Apple has managed to diversify its revenues. In 2001, Mac weighed 82% of its turnover. In 2007, not more than 43%. The iPod alone represents 34.5% that year. The manufacturer will not stop there. His strategy: launch new formats (iPhone, iPad, iPad Mini …) and to develop its products year after year
6 June 2005 – The Intel replaced the PowerPC
Steve Jobs, the boss of Apple, announced in 2006 that he renounced the G4 and G5 processors from IBM and Motorola to equip Mac computers. An agreement was signed with Intel to integrate its chips in 2006.
“I do not know if the share of Apple’s market will survive another change of architecture. Each time that they did, they lost more customers and software partners “then thought an analyst. He was wrong. Mac sales have increased significantly the contrary. In 2007, Apple sold more than 7 million Macs, 16 million in 2011 and 20.5 million in 2015.
January 9, 2007: The iPhone
in January 2007, Apple surprised everyone by unveiling its first smartphone, a device with a touch screen. The marketing will begin in June 2007 in the United States. Steve Ballmer, Microsoft CEO, sneers and ensures that ever a phone will sell at such a price. It was probably not the only one to think.
The iPhone will soon become the juggernaut of the company and make it grow at a prodigious rate. In 2007, 1.39 million iPhones sold. In 2015, sales totaled 231 million units. The smartphone has become over the years the main source of Apple’s revenue, enabling it to record last year $ 155 billion
April 3, 2010 – the iPad
There was the iPod, then larger iPhone. In 2010, to an even greater size (9.7-inch), Apple has the iPad, its first touchscreen tablet. And again, it’s a dice successful start with 32 million tablets passed from the second year and $ 19.1 billion more into the coffers of the company. A tablet market will be born in the iPad groove.
As with the iPhone and iPod, Apple declines year after year through a new version. In October 2012, the same fate manufacturer a smaller tablet, the iPad Mini. In 2015, the Cupertino will launch the iPad Pro 12.9 inch and iPad Pro 9.7 in 2016.
But if the iPad has started strongly in 2014 and 2015 sales declined. The trend is not exclusive to Apple and is the global tablet market which is declining
October 5, 2011 -. Death Steve Jobs
“I’ve always said that if it happened one day when I would not be able to fulfill my duties and obligations as CEO of Apple, I’d be the first to let you know . Unfortunately, that day has come. ” This sentence is the last public speaking of Steve Jobs announcing his resignation end of August 2011 to 49,000 Apple employees. He died on 5 October of the same year to 56 years.
The Cupertino loses its co-founder and one presented as the architect of its success. In August 2011, Tim Cook succeeded Jobs as CEO. If Apple has changed its patron, the growth of its turnover has however maintained.
September 9, 2014 – The Apple Watch
The size of the new product displays Apple had grown steadily. With the Apple Watch, the builder did the opposite and began the connected watches. Tim Cook, this watch will “redefine what people expect from this type of product.”
Apple offers so watch but also a companion to its flagship product, namely the iPhone. Does the firm has once again achieved its goal? It is still too early to tell. On the one hand the wearables market is nascent and its future still questioned. But above all, Apple has yet release any figures on sales of Apple Watch.
According to Juniper Research, 17.1 million connected watches were delivered in world in 2015, including 8.8 million Apple Watch. The US giant could thus claim to 51.5% of market share.
January 26, 2016 – The iPhone slows
This is not a historic day for Apple. It could be. It is January 26, Apple introduced its latest quarterly results. And if that day is to remember, this is because the growth of iPhone sales has stalled. 74.77 million units, an annual increase of only 0.4%
Apple is closely dependent on the iPhone on a financial level, on the same quarter, revenue grew only 1.7%, to still 75.87 billion dollars 18.36 billion and for profit.
But for the first time in many years, Apple anticipates a drop in sales for the current quarter should be between 50 and $ 53 billion. The giant is far from being on the brink. In July 2015, it had more than $ 200 billion in cash. What do in case of hardship.
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