The latest Nokia is aimed at emerging markets such as India and Indonesia. Countries where the brand still holds significant market share in mobile telephony.
The first mobile phone launched by Nokia since the completion of its acquisition by Microsoft is in sobriety. Far smartphones that usually make the news. It is a simple mobile phone that launches the ball expected to return in the Finnish news, now beats American flag.
The Nokia 130 will be sold 19 euros. A decidedly aggressive price even for a mobile entry level, with a few basic features, such as an MP3 player, a radio, a flashlight … not to mention a battery that can reach 36 days standby. A key point for consumers who do not always have easy access to electricity. This device allows you to play videos, but does not have a camera. It works with the operating system Nokia OS. For a population who primarily need a phone to make calls and read emails and SMS, Nokia went to the economy.
This mobile, the look of the 1990s, is part of Besides fully in line with Nokia’s strategy for emerging countries. Finland may well have been overwhelmed by the competition in the smartphone market, it is still the world’s number two mobile, behind Samsung, with 250 million handsets sold worldwide in 2013, according to Gartner. Continues to occupy leading positions in some emerging countries, such as India and Indonesia, with its phones as cheap as solid group. Nokia is also banking on the dual SIM devices, which allow two people to share a phone. The Nokia 130 is also a dual SIM version of. Like its predecessors, the Nokia 130 will be marketed in Asia, the Middle East and Africa
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