Apple Watch: shunned before its release? – Linformatique.org

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While the we still have no clear idea of ​​marketing the Apple Watch, it appears that consumers are already losing interest.

Since the announcement of the Apple Watch the scoring in the Apple has not really communicated its smartwatch that should be marketed early next year. We still know nothing about such very specific about its release.

While Apple has always unite fans of the brand around the outlets of its new products, Will -it same with the Apple Watch? According to research firm Piper Jaffray, specializing in the Apple brand, it will not be the case.

The firm notes in fact that 10% of the brand’s aficionados had expressed interest in the Buying a Watch Apple at the time of its announcement. Today, that figure has dropped to 7%, reflecting a certain disinterest.

While the release of a new iPhone arouses excitement, the Apple Watch this seems rather to be shunned.

To explain this state of mind rather negative, it is good to clarify that potential buyers do not have at present very little information, whether on-board components the autonomy of the device even as the only really known information is its price, from 349 euros.

In fact, Piper Jaffray believes that Apple Watch will not necessarily be a mass product This is not necessarily serious for the Cupertino company that will do the same with substantial margins for this product.

It is also perfect as possible, with good communication, Apple stimulus interest in his product for the right moment. One thing is certain in any case, shunned or not, it is certain that the marketing of the Apple Watch will be a high-tech event in 2015.