Microsoft and Nokia exploit both the brand
Finnish. But the historical manufacturer since ceded year
its mobile division and is no longer maintaining agree the link to Windows. And
Evidence of this new found independence, it was the announcement of a product
Android, manufactured under license.
Remember that the Finnish focused today to 90% in network equipment,
intends to leverage its brand to monetize. The group plans
and marketing of devices other than smartphones
short term, through licensing agreements.
“Our goal is to
begin offering licensed brand outside areas
we can not do, starting this quarter, “said last November
Ramzi Haidamus, head of Nokia Technology. Obviously, said
products will have a “relevant” link with the brand.
First implementation of this strategy, an Android tablet, the N1. The product presented in November will be launched in January, first in China, if you believe the local media. Marketing will be extended in a second
time Russia and selected markets in Europe (no more
accuracy).
An Android tablet announced as different
The Nokia N1 is an Android tablet
5.0 Lollipop. The advertised price is about $ 250, aggressive price given its specifications. It features a 7.9 inch screen with a resolution of 2048 x 1536. First originality: the
presence of a USB type-C, that is to say reversible. This is the first tablet to be equipped with such a port.
The N1 is 6.9 millimeters
thick and weighs 318 grams. Nokia’s tablet is
lighter and thinner than the iPad Mini from Apple, which it is placed in
direct competitor.
Unlike the main shelves
market, Nokia has preferred to an ARM processor Atom chip from Intel
(Z3580) clocked at 2.4 Ghz. N1 is also equipped with 2 GB of RAM,
32GB of storage, and two sensors respectively 8 (to
back) and 5 megapixel (front).
A choice of Nokia deemed” bold “
According to
the head of the division of Nokia products, Sebastian Nyström, the “world
does not need another tablet. “N1 would be the model while
designated for those who have not yet found the right shelf.
“China is a logical market to start” Judge analyst CCS Insight, Ben Wood
compared to other markets “where the Nokia brand has been declining since
many years. “He said it is a” opportunistic move “of
from the manufacturer while the Nokia brand continues
get some weight. However, he adds, the “domain
the tablet is a cut-throat on the business plan and it will be complicated
Nokia to have a big impact without spending a lot of money
marketing. “
” This is a bold move for Nokia, “commented meanwhile Ian Fogg firm IHS .
“There will be those of Microsoft that will be surprised by the speed and
the audacity of Nokia’s strategy. They should not be: Nokia
a long history of bold strategic moves. “
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