No, that’s not a bad remake of the return of the living dead. Lycos, a search engine portal launched in 1994, known for its mascot, did not have a digital life smoothly. Liquidated in Europe, sold, Lycos hoped to return in 2013 by becoming an innovative engine.
While the company is not dead, but its activity, however, has nothing to do with the online search where Google reigns unchallenged anyway. What remains of Lycos, it is primarily the brand. Not surprising perhaps when his job is very different from what it was in the past, but retaining the brand
As CNet reports. com, Lycos, owned since 2010 by a marketing firm (Ybrant Digital), is now as a provider of connected objects and wearables. The Lycos and Lycos Band Ring are a fitness bracelet and a ring NFC compatible.
But such products already on the market abound. Lycos can he count on a differentiator? The American firm relies on specific functions in particular related to secure authentication.
The Band Lycos, sold $ 125, will thus allow the owner to unlock his phone and can also fulfill the role in password manager via an associated application, Lycos Life.
Lycos, wishing therefore continue to exist, says that it will provide more technical details on products connected 8 June for the commercial launch.
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