The 2015 edition of the WWDC has seen Apple Newsstand bury his application to benefit from a new, called News. A free application for iPhone and iPad that will stick to the iOS update 9, scheduled this autumn, whether you like it or not.
Visually, the application looks like what News Flipboard offers a mobile application that brings together 65 million monthly active users on both iOS as Android. Evan Doll, Flipboard co-founder and former Apple employee, no doubt appreciate the tribute.
News will be available in version iPhone and iPad. (Credit: Apple)
News selects content based on the user waypoints, and thematic publications. Susan Prescott, the project manager ensures that Apple has developed a range of over a million topics to satisfy the most fastidious readers.
On this affinity basis, the application builds a wire custom articles. You can read them in a logical flow, or select to read later. Readers can also visit different ‘channels’, and explore new formats in the form of recommendations based on their own reading. Just like Flipboard.
Susan Prescott presents news at WWDC 2015. ” The best stories from the sources you enjoy, selected just for you. The more you read, the more your articles are customized “Apple ad. As Flipboard, actually. (Source: ZDNet.fr)
Except News, unlike Flipboard, will control the content watering his application with a definitely nice owner but proprietary format. Publishers therefore need to go under the gauntlet of Apple. Again.
As a reminder, the use of Newsstand, launched in 2011 with iOS5 already demanded a specific format, and involved a sharing revenue generated by 30% enrollment in favor of Apple. Even in case of subscription renewal.
Re / ad code that Apple would let the media 100% of the advertising revenues generated via News, and might even help through its iAd governed to sell unsold in exchange for commission “very favorable”. However, on the Newsstand model, Apple continues to take 30% fee on subscriptions.
Susan Prescott presents News at WWDC 2015. The layout authorized by the proprietary format not provide Apple should allow publishers to heavily loaded with multimedia content. (Source: ZDNet.fr)
News, if it contains the code and functionality of Flipboard, is also a competitor Instant Articles, powered by Facebook in May . Apple insists in a statement on the fact that the use of its service “does not compromise the preservation of personal data”. A kick in the ass at Facebook, whose capital is based on data of its users.
Instant items, an integrated mobile application Facebook, proposes the contents of nine US media , British and German. Publishers have the ability to control the advertisements that appear directly beside their contents. In this context, 100% of advertising revenue due to them. If they choose to leave Facebook officiate as governed, it punctures 30% commission.
News his side was not presented naked. Apple has already signed a partnership with Conde Nast (GQ, Wired, Vogue, Vanity Fair …), the New York Times and ESPN sports channel. The application will be initially available in the United States, Britain and Australia.
“We believe that there has never been until now such a magnificent experience Reading “provides about him Susan Prescott. This will no doubt please the editors of 1069 Information reading applications identified this morning at the Apple Store.
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