Apple Music. A steamroller built for success? – West France

Thirty million pieces in reserve, numerous music videos and exclusive extracts a streaming radio, Elton John to host and Taylor Swift godmother … The juggernaut Apple Music, launched with great fanfare on Tuesday by Apple brand, is likely to bite the streaming music industry and make short work of Deezer, Tidal and others.

Reaching 100 million subscribers by year

Fourteen years after the launch of iTunes, Apple intends to catch up with its competitors and could be achieved more quickly than with the simultaneous activation in over 100 countries in its new platform (see inset).

The objective of the firm Curpertino (California, USA) is ambitious: to reach 100 million subscribers by year, nearly twice as much as the world heavyweight Spotify (with 60 million users, including 15 million in the paid version).

With its new interface, Apple has confidence and long-awaited launch of Apple Music seems him turn into a mere chronicle of a success announced. Because the face of “traditional” competitors, the new application has known, she, diversify and offers daily recommendations and findings, creation and backup (offline) of its playlists or rapid shares on social networks. But above all, in the wake of Apple’s gargantuan, an armada of stars came swell the ranks of Apple brand that proves already be a nice roller.

Dr. Dre, Elton John and Taylor Swift

So, on Tuesday, the Beats Radio 1 started with ambient music of Brian Eno. An hour later, the New Zealand DJ Zane Lowe, BBC Radio 1 debauched, took the antenna. And soon, the waves will count towards the hosts pop icon Elton John or the rap mogul Dr. Dre.

Musically it is again the American Taylor Swift who will ensure the Success downloading streaming. The most profitable star in the world has given, exclusively, the album “1989″ . Not to mention, Pharrell Williams, singer “Happy” , which benefited from Apple Music to launch his new single, “Freedom” . What if some still doubted, Apple Music assure a pretty square in the market already squatted streaming music …

Apple Music in Brief

Apple Music is a live broadcast service that includes millions of streaming tracks, Beats One radio station (free and does not need to be subscribed to the rest of the service) and the Connect social network (on which the artists can post photos, videos, lyrics of their songs or even new titles, their fans can share and comment) or a music service without downloading flow directly accessible on the internet. Passed a free trial period of three months, the service (primarily intended for owners of Apple devices, before being available for Android this fall) will be available for 9.99 dollars a month.