Wednesday, July 8, 2015

Microsoft revises its ambitions in the mobile stations and removes 7800 – BBC

The American group has announced the elimination of nearly 26,000 jobs in one year. It will reduce the number of Lumia smartphones will market it.

Microsoft sizes a bit in its mobile division. On Wednesday, the US computer group announced the elimination of 7,800 jobs worldwide, “primarily” in its phone business. This plan comes nearly a after the announcement of 18,000 job cuts, which had also hit the mobile teams. This will result in a charge of $ 7.6 billion in its accounts.

Bleeding is profound. In a few months, Microsoft will be separated approximately 26,000 people in its mobile division. When redeeming the mobile division of Nokia last year for 5.4 billion euros, approximately 25,000 people in fifty countries had been transferred between the two companies. Since then, Microsoft has continued to release new models, with some success in some countries – notably France. Windows were 2.5% of the mobile market in the first quarter, according to Gartner figures.

Microsoft do not want to give up the mobile phone manufacturer provided. “We will develop a strategy where we grow our business alone, to a strategy where we will create a Windows dynamic ecosystem, which our appliances will participate,” says Satya Nadella, Microsoft CEO. In other words, a logic to Apple in a strategy reminiscent of what the group around the shelves, with the area.

The challenge in the current state, will attract other smartphone brands to the Windows ecosystem spoken Satya Nadella. Manufacturers, already reserved for the launch of Windows Phone there are five, are in no hurry since Microsoft puts the Lumia under its control. The upcoming release of Windows 10 Mobile, which will push further the synergy with tablets and PCs, is an opportunity to forge ahead. Once again, Microsoft’s future passes through the software.

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