1976 in the shade of the garage in Cupertino
Like many other legends of Silicon Valley, that Apple is housed in a single garage in California city of Cupertino. This is where officially born on 1 April 1976 Apple, a name that is an idea of Steve Jobs. The marketing genius founded the company with Steve Wozniak, inventor of the first Apple computer: they abandoned their university studies before graduation to undertake, like many other big names in the technology sector.
Their first computer sold on a large scale will be the Apple II, the success of which will then be tarnished by flops like the Lisa computer. The company floated in 1980.
1984, the popular Macintosh
The Macintosh, launched with great fanfare in 1984 with advertising, became famous, signed Ridley Scott finally put the computer to reach the general public.
IMAGES & gt; & gt; Jobs and Apple, 35 years of innovative products
“Mac” is controlled by clicking on icons on the screen with a new accessory, the mouse: an ergonomic revolution immediately obsoletes the commands to type on computers of the time computer programmer language. The product is facing competition that has risen sharply.
1987 pip: Steve Jobs takes the door
An internal crisis to the company’s top shoot out Steve Jobs, taken for a fanatic. His ouster in 1985 before crossing the desert to society. He founded NeXT Computers then bought in 1986 studios Lucas movies graphics that will become Pixar. Meanwhile, Apple continues its developments, as the PowerBook (1991) and the Power Macintosh (1994) in partnership with IBM, Newton or personal assistant who will fail.
Bill Gates, CEO of Microsoft: the sworn enemy of the” Apple fanboys “arises during a presentation in 1997
<. p class="credits"> REUTERS / Jim Bourg
the proliferation of models and variations cause poor marketing while Microsoft conquers gradually the market. In 1997, Steve Jobs finally back, after the acquisition of NeXT by the group of Cupertino, then described as being on the brink of bankruptcy. Among its first announcement, that of a partnership with the enemy, Microsoft, will be booed by the fans. “My worst mistake of staging, “admitted later Apple boss.
2001, the iPod or the revolution in music listening
this is probably the product that has most marked the company and its users the iPod digital music player, unveiled in 2001, coupled with the iTunes store. it plays a major role in the transition to digital music market in general. Especially, the product is emblematic of a new generation that evokes “Apple’s obsessive attention to detail” and “high-end products, which for some are status symbols,” said Frank Gillett, an analyst firm Forrester.
A symbol also of allegiance: the brand’s fans at the apple become so numerous and loyal that disputes sometimes occur in San Francisco cafes between pro-and pro-Mac PC. As temples dedicated to the new cult technophile, the Apple retail stores open around the world.
2007, the iPhone and the iPad, Apple launched its
The iPhone in 2007 largely contributes to making the smartphone the electronic apparatus basis for the general public it is today. Three years later, the iPad initiates the booming tablet market. Since 2001, the brand thus reproduced the diagram of an electro-shock to the markets where it starts. Indeed, Apple has invented neither digital music player or smartphone or tablet … Except that a focus on aesthetics, usability and functionality of its products, the group aggregates a huge community of fans. Especially true that it is difficult, once conquered, out of his very closed ecosystem. For each product, Steve Jobs transformed his presentation called keynote in an art of marketing and communication.
2010, China’s workers suicides
The working conditions of the small hands of Apple, in factories in Taiwan, suddenly shocked shoppers : a wave of suicide by defenestration in workers attracting wide media interest in the industrial giant Foxconn, the subcontractor that the general public did not know so far. First manufacturer in the world, he worked for other high-tech companies account as Sony, Nokia and Nintendo. endless hours, furious pace, miners at work, housing there … The conditions reported encourage industrial to react: he notably install anti-suicide nets and promise improvements. But the evil media, is made in the minds of consumers.
2011, open warfare with Android
The mascot of Android, the little green robot, seen next to the Apple logo appearing chewable (illustrative photo).
REUTERS / Dado Ruvic
Accusing plagiarism one of its top competitors, the Android operating system from Google board by different brands of smartphones, Apple continues the biggest of them in court, Samsung. It accuses him of copying the interface of its own mobile system, iOS. the legal battle will last three years, but US courts inflict not to Samsung sales ban in the US, as was his competitor. They will sign a truce between them in 2014.
2011, Steve Jobs is dead, long live Apple
The official biography” Steve Jobs “, sold here in Brazil, was published 19 days after her death.
AFP PHOTO / Yasuyoshi CHIBA
deified by some users, the Apple co-founder died of pancreatic cancer, diagnosed in 2003. Steve Jobs refused medical treatment for many years. Several biopics retrace the path of one who “changed our lives,” says Danny Boyles, the director of one of them, Steve Jobs in 2015. He was replaced as CEO by Tim Cook, who had been acting at his boss’s health problems.
2014, the Apple Watch and the Tim Cook era
During a keynote of Apple’s CEO Tim Cook speaks the new Apple Watch, September 9, 2015.
Reuters / Beck Diefenbach
the management of Tim Cook is distinguished from that of its predecessor, while the company becomes the richest in the world by its market capitalization in 2012. It reveals his homosexuality in particular via a coming out in the press in 2014. the same year, the company unveils first new product range since the death of Steve Jobs:.. shows the connected Apple watch a response to fans as the analysts who watch the evolution and especially the innovations of society, deprived of his deceased guru Meanwhile, models existing ranges follow: the iPhone is in its 6th generation in 2015. But the main engine of growth marks an expected decline for the first time, and perhaps the beginning of a new cycle for Apple, which could focus on its services.
2016, the standoff with the FBI
This is the most recent event that marked Apple, but also all consumers and high-tech industry. US authorities have demanded the group that gives access to content protected by encryption (or “encryption”) of the iPhone one of the authors of the attack in San Bernardino. Apple refused, while Washington’s willingness symbolizes the challenge of protecting private data, at the time of a massive surveillance deal with security threats and terrorism.
ANALYSIS & gt; & gt; FBI vs. iPhone: 4 lessons of the battle encryption
The American justice, capture, will not have to decide: the FBI shrinks by announcing that they came to decipher and break protection of the smartphone in question without help from Apple. What Jobs would have thought?
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