Today, Apple brand fee 30% of the amounts paid by the consumer for paid applications available in its App Store, be it a single payment at the time of the initial download or amounts regularly paid as part of a subscription to access a service or online content.
From next week, the share punctured by Apple will drop to 15% when the payments will be made under a subscription contract for over a year by a consumer.
Apple will also expand the ability to offer paid subscriptions to all types of applications, including games. It will also allow developers to further adjust their prices to offer such different subscriptions depending on the market where their service is available.
The promise of a more advantageous remuneration is likely to encourage mobile application developers to offer more deals by subscription.
For Apple, it would be guaranteed to have a more regular flow of income over a long term. This is particularly important in the new focus of the group on services, where he hopes to find a growth facing the slowdown in sales of the iPhone.
Apple seeks parallel to recover through its App Store a piece of mobile advertising.
When a user performs a search within the App Store, it will start to appear, in addition to the usual search results, advertisements for applications corresponding to his request.
The ads are announced for now only for customers of the shop in the US and from this autumn, with a test version (beta) by summer.
Apple, however, ensures that this will be respecting the privacy of its users, it should not therefore share the data to target ads.
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