The American giant valued Snapchat $ 17 billion seems to have a particular interest in France since he decided to settle there.
The company has indeed filed its statutes with the Paris Commercial Court in early June Is. a consequence of this Brexit? Hard to say, but so far all European activities Snapchat were directed from London. Snapchat would primarily strengthen its presence and links with European advertising advertisers, with the opening of new offices in France .
Snapchat settled in France and wants to strengthen its presence with its partners
Every day 100 million users utilize the application and it is important for the company to ‘fully optimize the monetization of its service. Snapchat therefore intends to strengthen partnerships with advertisers to better monetize its sponsored filters and advertisements on the “ stories ” or on the Discover service.
Why France? Will say some … because the application displays excellent results in the hexagon, it remains in the top applications on Android and iOS and nearly 8 million french use each month, the majority use it daily! The results to those of Instagram for comparison. Snapchat is also negotiating with the French media to view the contents of these on his Discover news service.
All these reasons explain why Snapchat decided to establish a subsidiary in France, in order to create a team able to adapt the content and advertisements to users and thus increase its commitment rate and income. In addition, it will be for the company a great way to go trim some market share to Twitter and Facebook.
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