The software giant, Microsoft, has signed a partnership with start-up Kind Financial the order to become an indirect player in the market for the sale of cannabis in the United States.
Cannabis in a therapeutic setting is decriminalized
The position of the authorities in the United States has evolved in recent. years around the use of cannabis. Marijuana is decriminalized or allowed in a therapeutic setting in 31 states out of 50. This has spawned a new economy with creation of legal planting of transport needs and above all making up a traceability.
It is about an important market whose turnover has a bright future knowing that he has just to Colorado to report $ 125 million in 2015 through a system of taxes on sale.
This environment inevitably attract some large companies such as Microsoft. The giant has partnered with the Kind Financial start-up.
Microsoft and Cannabis, traceability
This investment allows the firm to have its catalog of new technology to enable monitoring of crops. This ranges from planting to selling through transportation. This traceability is presented as a high precision “from seed to sale”. It helps ensure a tally around taxation and reduce the risk of a black market.
Microsoft and has new tools to meet the needs of the US authorities about this market. They will integrate its offer Azure cloud Government. It is used by the federal government for three years.
It is interesting to note that this legalization of cannabis for therapeutic purposes is not yet cohosh knowing definitively that a ban at the federal level is possible. Is it possible?
Matthew A. Karnes of GreenWave Advisors research firm the arrival of Microsoft in the sector is “ sign that [...] this activity is now underway trivialization with very promising prospects . “
It’s projected revenue increase this year with sales progressing 4.8 billion 2015 6.5 billion dollars for 2016.
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