Rebelote for Huawei. After being one of the two manufacturers of the Nexus devices in 2015, the third largest number of smartphones will also produce the vintage 2016. The announcement was made by a representative of the Chinese giant on the sidelines of the launch of P9 in South Africa .
the latest rumors evoked rather HTC but the manufacturer could also be present. Last year, the Nexus were made by two groups: Huawei therefore also LG. The marketing of new Nexus is expected this fall, they will be led by the new Android and N will act as usual showcase for this new OS.
Historically, for its Nexus, Google outlines specifications for a manufacturing partner who then takes care of its production, distribution being essentially provided online. Still, Google has never really made big volumes with these smartphones
But the Mountain View giant would go further by adopting a model that has proven itself. That of Apple. According to The Information, Google would consider taking control of this range by designing a smartphone 100%, the assembly would be entrusted to a third party. The group would thus control specifications but especially design.
Finally, this would position Google as manufacturer, Huawei (and HTC or) partner for Nexus mentioned new formula would more than a role of assembler, Foxconn like with Apple. Besides, the maker’s mark no longer appear on the smartphone, replaced with the Google logo.
Such a strategy could give more weight to the Nexus would become a Google product in itself. The group could then better face Apple in the high end by introducing exclusive innovations such. But at the same time, these smartphones come or more frontally compete with other Android manufacturers. Which could create a stir.
For the green robot market is highly fragmented behind leaders Samsung and cake units are increasingly small, especially with the rise of Chinese manufacturers positioned in the entry. With a competitor like Google, Small Manufacturers could then know hard times.
key figures: sales of mobile and smartphone
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