At its last F8 developer conference, Facebook has confirmed its ambition: to make its enforcement and service Messenger a way for consumers to talk with companies.
“I have never met anyone who likes to call a business,” said Mark Zuckerberg. The solution then? For the leader of Facebook, these are bots. But not just any, the CEO ensuring that these will work with artificial intelligence.
The latter, relying on the AI of the Messenger platform must
provide companies with automated customer support functions.
The idea is that the chatbot providers (or robot discussion) and developers will help companies build automated response to client requests.
Zuckerberg
ensures that the combination of AI and natural language analysis
allow consumers to talk to the Messenger agents as they
would with friends.
Today, the strategy seems to be working since according to the social network, chatbots 11,000 are active. thus directly integrated bots in Messenger conversations that allow here to book a restaurant table or where to contact a customer service or organizing his trip with an airline like KLM.
If these are chatbots multiplied like hotcakes, evidence that businesses are sensitive to this new customer relationship tool, Facebook did not provide indicators as to their use. It is not known and the number of users. Facebook said that Messenger has 900 million users worldwide but that we already knew.
Until we know more, David Marcus, vice president of messaging services with Facebook, ad new functions will soon be integrated with the tool to many more interactions with brands.
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