We do “love TV”. A mission as a credo for Molotov, French start-up that addresses this great work for five years now. There are countless companies that want revolutionary …. But all do not like Molotov, the privilege of having the support of Apple.
Last Thursday, the US giant had put the dishes in large to present Molotov to the press before the launch of the service, which took place this morning. The French startup has many reasons to be stressed. Starting with the fact that it embodies the application model touted by Apple, chose “to provide a better user experience,” explained Nicolas Auffret we Molotov, and it radically rethinking the current TV experience, which does has not changed since the 70s, if you believe Tim Cook.
the question is whether the Molotov cocktail mixing application, Web fluidity, modern navigation and cloud is successful. Early response after our grip.
The revolution through ergonomics
You’ll never see your remote control as before and laborious passage of a year chain to another, either. The first success of Molotov is its interface and how you will have access to all television content, usually stacked in single file in your TV without any kind of visibility.
Composed of large stickers on which one quickly sees progress in the dissemination of the program, the name of the latter and the logo of the channel, the interface highlights the content and reveals the richness of this proposed television.
Whether it’s on Apple TV, iPad or computer, this new interface is extremely intuitive and well thought … it is also complemented by a navigation bar that provides access to programs by genre: TV, Movies, Sports, News, Documentaries, and sub-genres: Action, Animation, Drama, Animals, Health, Politics, etc. Difficult to make more clear and quick.
TV 2.0 Functions
But the small Molotov revolution does not stop there. In a spirit close to what Netflix offers, the application makes it possible to conduct research. One can search for a program, a program type (action film, documentary, etc.) a person (actor, journalist, etc.) on iPad and Apple TV, you can even use Siri to do vocally, which is rather convenient. Molotov teams are doing a remarkable job to clarify the metadata that describes the programs, which makes it easy to flush out a program that would have otherwise missed.
But this information also give rise to a great feature, Tracking. You are a fan of a director, an actor or presenter. Conduct a search on the name, then add it to your list. You will see all the movies / shows where the person appear by going to the “Because you follow” … It’s incredibly convenient and certainly a good way not to miss the broadcast of a movie you want to see from long.
Do not miss a notification system, which would be alerted to the programming of a broadcast or film, or the Molotov opening is even better, via active notifications. Molotov teams told us think. The hope is lawful.
Finally, last innovative feature that seems straight coming of world Net and smarpthones the recommendations. You can recommend a program to the Molotov community, which will put forward. A kind of interesting curation, which, we seem still deserves to be refined. By creating interest groups to which a user could subscribe, for example, or to connect with his real friends / Facebook / Twitter / etc. The recommendations would then be more “personalized” or targeted in any case.
Saper linearity TV
Molotov thus puts out the fire on TV “the daddy” before which the viewer is a totally passive consumer, tied up and overflowed. If the service still is constrained start program, it greatly frees you fixed schedules.
You have missed the start of a live broadcast? No problem, go back in time to early generic and repeat things at your own pace. The programs are hosted in the cloud and can be rewound at will. However, you can not accelerate beyond the real time, of course.
At least not out replays. For the whole Molotov television. One that goes live and the reruns. The interface centralizes all this clearly and practice it is possible to see the issue of the day and those of previous editions, within the limits of validity of replays according chains. Only one problem: many chains do not offer their remedial programs on the service.
To avoid the loss of too old programs, simply ask any bookmark the series of issuance. What bookmark? This is the record, in your personal space, program. To record a program or series of programs, just press a button and voila. Of course, you will have enough storage space to preserve them. If this is the case, you can keep them as long as you want.
In the manner of a digital recorder, but dematerialized, you can also ask to save a program that happen in 15 days with your favorite actress. In any case the theory. Because this service is not accessible to launch Molotov. A message indicates that it will be the entry into force of Creation Act, passed on 29 June. However, this text should already be applied since it was gazetted. Difficult to say more, but Molotov teams ensure that this report is only “a few days”.
The cost of the revolution
But how much access to that revolutionized television? Nothing. Finally, Molotov provides free access to a good thirty (35) chains, those of free DTT. The basic version also offers a space of 10h in the cloud to save your favorite shows.
You can get on a little more than 70 channels by opting for Molotov Extended option, which costs 9 99 euros. This offer will also pay interest to increase the available recording space by adding additional 100 hours there. It is also interesting that this is going to a paid model Molotov guarantees (depending on the performance of your bandwidth, of course) HD quality and up to four simultaneous streams.
another option happen soon that will add 100 hours recording in the Cloud to 3.99 euros.
Ultimately, Molotov should also propose to subscribe to pay channels such as OCS cinema bouquet Orange or sports channels BeIN Sport. If you already have a subscription for this type of chain, it will terminate and subscribe again through Molotov, explained Nicolas Auffret, in charge of commercial development.
Some lacks and a future full of promise
Pay for storing films in the Cloud or more channels, why not. After all, Molotov does not earn his living from advertising. There are none in the application. Too bad those related to programs are however still present and can not be removed during the recording of a program. This is probably the price to pay to be able to integrate the channels in service. Molotov wants to expose and “sublimate” the content produced by the strings and does not move at all in the position of a Netflix, which would produce its own content.
However, without going this route we begin to dream to offer a television coupled to an SVOD service. This union would sign the killing of the linearity of the television medium. We could then, noticing that a film will be released in two weeks, watch it immediately, because it feels like it and because it is available in video on demand catalog.
What Regardless, for now, Molotov is really promising. It lacks only a few social functions and notifications to increase its appeal. Similarly it would be good to customize the interface of the application to throw off the chains that does not want or place in front of recurring programs.
Finally, if we understand the need to gently ramp up, we are looking forward to seeing Molotov arrive on other platforms, be it iPhone or Android devices and Android TV. Agreements have already been signed with manufacturers (LG and Samsung) and soon it will be possible to watch Molotov on TV without Apple TV.
Still, this TV revolution is reserved for those who have a correct bandwidth. It takes 1.6 Mbit / s for a string in the correct quality and 5 Mbit / s for HD, we said Molotov. The classic and boring TNT unfortunately still beautiful days before it …
Succeed before Apple
For the issue of speed last hand, Molotov could be the ideal solution for those who were rejected away from the PAF because of time constraints, the impression of never finding anything interesting or worse systematically missing out on programs that deserve a visit. Molotov seems to be a success. In France, the start-up has already achieved what Apple always tries to revolutionize television. Apple we had said, “there’s an app for that” …
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