Wednesday, August 10, 2016

Adblock Plus promises to block again the ads on Facebook – The World

Facebook changed its advertisements that  they appear even in ad blockers users.

“I have full confidence in the fact that the great developers and the community Adblock Plus will again eradicate unwanted ads on Facebook … a few days! “ In a message posted on Twitter Tuesday, August 9, Tim Schumacher, one of the cofounders of Adblock Plus, responded to the announcement made a few hours earlier by Facebook. The largest social network in the world has announced that its advertising would no longer be circumvented by ad blockers. These small widely used software, the most famous is Adblock Plus, prevent ads from being displayed in the Internet browser of their users

Read also:. Facebook is about to get round ad blockers

to work around the Facebook has changed the way its advertisements are programmed so that ad blockers are not able to distinguish them from other types of content. A technical trick Adblock Plus has every intention to circumvent turn. “Do not worry !! We will be back soon to protect you “, promises Adblock Plus on his Facebook page, adding that he ” just need a little help “.



communication War

Adblock Plus is a software open source , that is to say that its source code is available to everyone and allows any developer to advocate for improvements. A community that revolves around software and makes continuous changes – a new site therefore has been opened with the decision of Facebook

The social network gave no technical clarification. new running its ads, so it is unclear whether the developers of Adblock Plus will soon be able, as they claim, to block again the Facebook ads.

Adblock Plus is the most used ad blocker.

But in addition to this technological battle is a war of communication that Facebook indulge and Adblock Plus, each positioning itself as a defender of the freedom of Internet users. Announcing circumvent blockers advertising, Facebook has especially emphasized in a statement that he would, in parallel, “expand the tools for people to control their advertising experience” . By visiting the “advertising Preferences” menu, Facebook users can view and edit their “interests” that determine the content of advertisements which they are exposed. “These improvements are designed to give yet users more control over how their data are shaping the ads they see. “

Read the analysis: The great war of ad blockers

racketeering Form

the company Mark Zuckerberg took the opportunity to denounce a form of racketeering by advertisements blockers, explaining that some accept to unlock against remuneration. “Instead of paying these companies to unlock our ads – some of them as we have proposed in the past – we prefer that it is the users who have control” , provides network social.

Adblock Plus responded in a blog post, saying that Facebook was, instead, “against the free will of users” . “These users should they not have the power to decide for themselves what they want to block? “, asks Ben Williams, one of the leaders of EYEO, the company behind Adblock Plus, and author of the text. Before inflating his muscles, ensuring that there is, in this situation, “no reason to dramatize: the game of cat and mouse, technology, has been that spammers attempt to bypass spam filters. “ Not without rejoice: ” All this attention from Facebook shows that blocking of advertising is finally on the front stage “

Read the interview: Tim Schumacher: “We can not kill adblockers”

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