The social network conducts yet another overhaul of its algorithm to fight against clickbait and assert its role in a serious platform.
Stop the touts items. Facebook intends to clean its news feed to keep only the quality information. Exit the “ten pictures will astound you,” “you’ll never guess how the US reacted to his marriage proposal ‘or cats slideshows of all kinds. Topics clicks, “likes” and other indications of interest, these items tend to rise in line at the expense of relevant content.
By a combination of text recognition and semantic analysis, the algorithm of Facebook should be able to recognize the structure of the titles of these articles, often redundant, in order to position lower than the content deemed interesting. Domain names and pages associated with the posts on the platform should be analyzed to judge their “shoot-to-click.” Conversely, Facebook pages renouncing indulge in “clickbait” (literally “bait clicks”) should be rewarded by finding a better place in the newsfeed.
For two years, Facebook is stepping up initiatives to gain credibility. In April and June 2014, the network had addressed the adverse and streetwalkers publications. Before attacking the false information and scams on the basis of a report from the members of its network. Always with the same penalty: hide these publications by changing their position in the newsfeed.
As part of the US presidential elections, Zuckerberg also wanted to confirm the political neutrality of the network. His topic “Trending Topics”, available only in the US, was accused of favoring the Democrats contents at the expense of the republican publications. To avoid biases, a series of measures was announced, including the establishment of clarified guidelines and training sessions against its editorial teams.
An additional way, besides the development of target audiences and dissemination of videos, to reassure advertisers and encourage them to place their advertisements on the network.
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