This is almost unprecedented and the case falls worse for Samsung. World number of smartphones has confirmed to our colleagues in France PhonAndroid delay the launch of the Galaxy Note 7. PHABLET should be available tomorrow, no new launch date was provided.
Samsung extends fact that deliveries of gel initially decided to South Korea where the terminal is available since August. Indeed, the local press has relayed five cases of explosion of the charge terminal. The manufacturer admits that a concern for quality control level rather take precautions, just to avoid a scandal in Europe.
It seems that the battery (supplied by a subcontractor) and more precisely packaging thereof, is problematic and can explode when the smartphone is plugged in for recharging. There remains the question of consumers who will receive or have received the device for pre-order: should not use it and wait for a call from Samsung
This case comes at the worst time for? giant. Of course, we can welcome the precautionary principle in order to avoid further incidents but the image of the PHABLET risks being tarnished for a long time, while this would validate the comeback of the manufacturer. After several quarters of decline, Samsung went back ahead in the worldwide smartphone market, the manufacturer takes advantage of the success of the new range Galaxy S7 worldwide. Now the Note 7 is an evolution of S7.
According to IDC, sales of South Korean giant rose 5.5% year on year in Q2 to 77 million units while the market overall rose only 0.3%. This case could then break this dynamic plunge and Samsung in doubt. Investors are not mistaken, on Thursday, the action of the conglomerate lost more than 6% to the stock market …
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