The technique of “click bait” is as old as the digital world! A highly touted photo related to an article to be of interest to the user, who will then click to view it in its entirety. Facebook has decided to fight against this growing phenomenon on its social network.
Facebook with a base of one billion three hundred million users, it is normal for fans the click bait use the social network to distribute their products to the viralize maximum. The social network is fully aware of this problem that is beginning to take proportions and he decided to fight against click bait techniques. It is true that some unscrupulous websites or even “malware sites” used and abused this method to artificially inflate their visits to infest or maximum PC.
Facebook is also aware that this phenomenon changes over time the perception of users, but especially the overall statistics of the social network and therefore the figures it provides to advertisers. So Facebook wants to integrate into its algorithm, a means of identifying pitfalls to click or click bait to lock them to limit their webcasting and thus provide users with walls “cleaner”. The fear of Facebook is to fight against all forms of spam, so you do not drown the walls of users with unnecessary or annoying content.
The social network will use Google as the notion of to rate commitment and the time spent to better classify really interesting content. Click the bait will thus have no chance of survival, since the principle of attracting visitors to click by deceiving, usually induces a back almost automatically from the user, indicating that the content has no interest to the reader. Will we see the click bait disappear in weeks or months?
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