So far, it’s the iPad, iPad mini and iPad Air with intakes for their degree in comparative advertisements Microsoft. With the release of the Surface Pro 3 that the Redmond company is trying to establish itself as “ the tablet that replaces your computer “, the MacBook Air is the target frontal attacks.
A surprise? Not really when you remember that across the Altantic, Microsoft will offer up to $ 650 voucher to redeem a MacBook Air against a Surface Pro 3.
As part of the new campaign the United States, three spots have just been put online. It goes without saying that the comparison inevitably turns to the advantage of the Surface Pro 3 These are Microsoft pubs …
In the tone of humor, videos aim to highlight the versatility of the tablet that would be nothing to envy to the MacBook Air, and even if it is accompanied by a iPad for touch side. But the addition becomes saltier.
We still remember the way the tests conducted by AnandTech on the autonomy of the Surface Pro 3 It approaches the iPad Air but is far from being able to compete with the MacBook Air in this field.
For the moment, the path taken by Apple is playing rather complementarity between OS X and iOS devices by segmenting uses. This is no longer the choice of which Microsoft is moving towards a unification of Windows and it is also seen in hardware.
in hardware, Apple can legitimately make the lesson to Microsoft. According to Computerworld, tablets surface have cost Microsoft $ 1.7 billion since its launch.
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