The pérégninations blockers Pikachu remain confined to consoles, the iPad application is that the adaptation of the collectible card game. This has not prevented the action of Nintendo jump into the stock market.
Pikachu another step towards tablets. After the application to access the Pokédex or Encyclopedia pocket monsters, and Pokémon TV, where are viewable on mobile dozens of episodes of the famous cartoon, the Pokémon Company announced the arrival by Christmas Card Game Pokémon Trading Card Game Online on iPad. An announcement that thrilled with pleasure the Tokyo Stock Exchange, where the title Nintendo has increased to 7.4% on Monday, before posting a gain at the close of nearly 4%.
The Nintendo press market indeed invest the lucrative field of play on smartphones and tablet, to offset weak sales of the Wii U console area and make good any fall handheld, competition from these mobile devices. But the president of Nintendo, Satoru Iwata, refuses to release games Mario or Zelda on mobile so as not to depreciate the value of its licenses, sold between 40 and 60 euros each console. The management, however, Nintendo announced work on mobile apps that are not games, but that would publicize the Nintendo universe to a wider audience. These newcomers are more likely to buy later consoles and video games Nintendo stamped, nourishing ecosystem of society.
The Pokemon card game, soon adapted for iPad Photo credits: Manuel Balce Ceneta / AP
Must we see in the ad a set of Pokemon iPad illustration of this strategy? Contrary to popular belief, Pokemon does not wholly owned by Nintendo. The world of Pikachu and his friends is managed by an entity, the Pokémon Company, owned 33% by the Japanese giant. This largely autonomous subsidiary responsible for developing the license outside the sphere consoles Thurs She oversees and adaptations of the universe Pokemon cartoon, movie, manga, toys, stuffed animals and various derivatives. It also handles collectible card game Pokemon that knows a great success in the playground for nearly twenty years. This autonomy also presides in the adaptation of this card game. The Pokémon Company has released in 2011 Pokémon Trading Card Game Online on PC, playable free of charge from the website of the company. The unveiled Friday by the subsidiary of Nintendo iPad app is actually a port of the game.
sign of nervousness of investors, the market saw this ad in the beginning of a policy change vis Nintendo -to-vis mobile media, which has pushed up the share of Japanese society. The latter has yet prudently recalled: “group policy not to distribute games on smartphone remains unchanged.” But the arrival of a Pokémon game on a carrier as popular as the iPad, although the application has nothing to do with games Pokemon classics, could help inform more the license, and to sell handheld consoles Nintendo 3DS.
No comments:
Post a Comment