Revolution mentality with IBM and Facebook that have signed a partnership agreement around the data-marketing reports the New York Time. The partnership will combine data that marketers have on customers, such as purchasing behavior, responses to marketing campaigns via email and investigation of call centers with Facebook data, including likes , comments and complaints.
[IBM with Apple designs and builds business applications, now with Facebook we add the layer anlayse..Vous notice that the marks (trade) in its two partnerships are parties stakeholders]
The IBM data analysis will be used to help large brands to communicate with more finely targeted audiences on Facebook, what the company calls a “high-customizing scale. “The knowledge gained from the analysis of Facebook and other data will also help companies better target consumers in other marketing channels such as ads on web and messaging programs.
Facebook will be the first company to join the new IBM ThinkLab Commerce. This new laboratory is a framework for collaboration on research involving teams of leading brands of consumer, retail, IBM experts, data scientists, and teams from Facebook.
Change mentality on data sharing
A recent study revealed that nearly 90% of traders agree that personalization of the customer experience is critical to their success. Despite this, nearly 80% of consumers said that the brand does not include as an individual. The consumer / brand relationship has evolved into a two-way partnership where consumers are willing to share their personal data with the most trusted companies in exchange of experiences of their own.
Through investments in the increasing commercialization of innovations, teams can now examine consumers to unimaginable depths including specific behaviors from one channel to another. With this level of Insight, the mark may become a customer trusted partner rather than an unwanted intrusion !! A major challenge of providing the right experience for the right person at a time that is good for them …
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