Tuesday, September 22, 2015

Opera has a new look to try to get back in the race – 01net

To celebrate its twentieth anniversary and remember the good memories of users, Opera Software operates this September 22, 2015 a real overhaul of its corporate identity.

For starters, Opera Software Opera becomes. Then the company now sport a more modern logo. The abandonment of the term ‘software’ and the new logo are intended to reflect the fact that Opera is not just a simple browser but Internet service provider.

“The O in three dimensions is the symbol of a door to more content, discoveries, responses, data saving (…) Whatever you looking online, Opera will help you get even more “ enthuses Sean D’Arcy, vice president in charge of marketing and distribution, on the company blog.

The Norwegian company also benefits from this change of image to remind its strengths compared to the competition, as its data saving technology, a recording function pages for offline reading …

The new version of Opera Mini for iOS is the first to enjoy this revamped logo, and is already available for download. It will then be rolled out over the coming months on other company’s products. Opera and Opera Mini for Android, Opera Mini for Windows Phone and finally Opera for PC

Opera will have much to do, because its browser is far from being the most used in the world. In August 2015, it held only 1.27% of market share in PC and 5% on mobile devices, according to data from NetMarketShare cabinet. Far behind Internet Explorer, Chrome, Firefox and Safari …

Source:
Opera

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