It was the information of the weekend in the small world of smartphones. Andy Rubin, creator of Android, could market a new device this year, under the brand name of Essential. Positioned on the top of the range, it would use a slab of 5.5 inches, a back ceramic and arborerait a design without edges.
That’s it for the hardware part, conventional or in any case close to the latest developments in the sector. The chapter software proves itself is certainly more exciting. According to Bloomberg, the origin of the information, ” it is not clear that the devices are using Android as operating system.”
A course that gives ideas
A shame for the father of the mobile OS purchased by Google in 2005 and which he led for eight years. However, Andy Rubin has come a long way since then. In 2013, he gave the custody of his baby to Sundar Pichai to go care for just over a year of the division of robotics of Google.
A function occupied a short time, but that gives him likely to ideas regarding its future. As of 2014, he resigned, and then builds Playground Global, an incubator for start-up, dedicated to artificial intelligence, robotics, and augmented reality. It is within the framework of the business incubator, he founded the company Essential Products in November 2015, at the origin of the device which could be marketed this year.
focus on artificial intelligence rather than applications
It seems difficult for the engineer to switch from Google. How to successfully get a place on the premium sector – the price of the smartphone is Essential would be equivalent to that of an iPhone or a Pixel – but does not offer the same benefits software ? We know the difficulty for a new entrant to build an app store worthy of the name. The example Windows Phone was enough in itself.
in order To convince the customers, it should be Andy Rubin offers something completely different, or at least sufficiently singular to arouse the curiosity. This could be possible thanks to the holistic approach that seems to want to adopt Essential. The smartphone will finally be the center of services, based on technologies of artificial intelligence, and other objects connected with the daily life.
If this policy is already claimed by other – HomeKit at Apple, Home at Google – there is still everything to make this nascent market. A new entrant may be there carving a niche much more easily by proposing an intelligent management of its connected objects domestic. the ” The new platforms appear every ten to twelve years “, said Andy Rubin at a conference in Bloomberg in June 2016. If one considers that the latest is the smartphone, the timing seems perfect.
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