Apple will hand over his heart to secure data … – ZDNet

Apple’s image was somewhat tarnished by the recent scandal surrounding the security of iCloud, involved in the theft of celebrity photos. One could also mention the accusations of backdoors in iPhones that have emerged during the HOPE conference this summer. But all this is history, Tim Cook promises.

In an open letter, Apple CEO p is committed to protecting the safety and personal user data, by placing these considerations at the center of software development and hardware design.
 

The first steps have already been put in place around iCloud, which now allows the creation of two-factor authentication to secure access to the online storage service offered by Apple. Similarly, most of the “backdoors” mentioned by Jonathan Zdziarski were corrected, though Apple has always maintained that they were only used for maintenance operations.
 

The art of frothing typing competition
 

In the letter, Tim Cook therefore reiterates its commitment to safety and takes care to distinguish clearly the economic model Apple versus the competition. “Our business model is very simple: we sell good products. We do not build a profile of our users Based on emails received or your browsing habits on the Web, “Google will appreciate the thinly veiled reference to his activities, but Apple intends to mark its difference.

Tim Cook not looking for much to hide the fact that Apple also has an ad network, iAd, but points out that this activity is minor and submits to the same safety rules and Privacy as those applied by the company as a whole. However, one may wonder whether iAd will remain as minor when Apple will pay heavily used …

Other commitment by Apple in connection with this safe turning point: the promise not to cooperate and he never cooperated with a government order to transmit the data of its users. Apple also promises that he will not give the encryption keys used to encrypt the data of iPhone users, even if the police are expressly requests it, except in exceptional cases. Apple will also offer a “transparency report” at regular intervals, which will review applications received by the manufacturer relating to the privacy of its users.
 

Given recent revelations of Yahoo on the leverage available to the American government, the Apple statements are to be taken with a step back. Nevertheless, the strategy of the manufacturer says, as opposed to the one carried by its competitors who often have soft focus on these issues.