“The box Bouygues will offer Netflix through an integrated Internet application” , says Netflix CEO Reed Hastings, on France Inter. The service is available in France for EUR 7.99 per month. The subsidiary of the diversified group Bouygues, for its part, announced in a statement that “signed a deal with Netflix (…) whereby customers Bbox Sensation but also the future customers of its Android box will have direct access to their TV to unlimited video-on-demand subscription “ of the American group
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OPERATORS PREPARED TO RECEIVE
The Bouygues announcement comes the same day that the American giant video rental subscription launches its highly anticipated offensive on the French market, having gained significant positions in several European countries such as Great Britain. Until the announcement of Bouygues, Netflix was not available via the Internet box, the preferred mode of access to the French high-end telecom services. Operators such as Orange leader, had said they were not hostile to welcome the fact Netflix but felt the proposed American insufficient financial conditions.
The service is available in France for 7.99 euros per month. Access to Netflix services will be open to subscribers of Bouygues “in November” says the operator.
“Right now, customers can benefit from the Netflix offers on all their connected, including their mobile in the best possible conditions for the quality screens and the power of 4G and 4G + Bouygues Telecom, the largest in France “. “This partnership with Netflix is in the will of Bouygues Telecom to offer its customers the best content and services available,” .
The CEO of Netflix believes that could reach an agreement with other telecom operators later.
“We’ve had great success with Bouygues and we are in discussions” [with others]. ‘ll there was no box at all in the UK [proposing Netflix] when we started us there three years and last year there is a single box in the UK. The boxes arrive over time “
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FRENCH PRODUCTION
It also indicates that Netflix will produce “more French series” after the series “Marseille” which has already announced the next shoot. Asked about the reception of France, said that the former Minister of Culture Aurélie Filippetti had “encouraged to spend money in France, what we do with our new series and advertising” . “Problems, obstacles? These are the French consumers will decide. If we work well for our customers, France will welcome us with open “ arms. “The new minister (Fleur Pellerin) appears to have a very positive attitude about creating economic opportunities in France and so things are great parties” , has he concluded.
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