The Internet giant opened its test benches in the American press and said that new iPhone distorted in pockets where it had been reported in a week. Its shares fell 4% Thursday at the New York Stock Exchange.
The episode of the iPhone 6 that fold into the pockets is taken very seriously by Apple. The California group went on the offensive Thursday to settle the controversy of “BendGate” revealing information about its procedures to test iPhone and opening his workshop a few American journalists. The never-seen since since AntennaGate, the case that the quality of reception of the iPhone 4.
If four generations of iPhone have had time to emerge from the AntennaGate, Apple’s message has not changed. Before ending up in the hands of customers, smartphones are subject to an impressive battery of tests, where most situations are considered. Therefore, the possibility of turning an iPhone by sitting on it would be “extremely rare in normal usage.” Apple has recognized only nine cases in the world, over 10 million iPhones sold
A machine testing the strength of the iPhone
The iPhone 6 and iPhone 6 Plus, in this case, were each tested over 15,000 times, both in real life by employees in California, among subcontractors in China and a torture workshop dedicated to this task. “We must find a way to break [the iPhone] before our clients do,” said Dan Riccio, owner of the hardware engineering. One of these tests is to apply a pressure of 25 kg on the iPhone in an attempt to distort. Smartphones are also twisted or placed in devices that simulate a pants pocket.
Apple readily admits that its iPhone are not indestructible. “In short, if you put enough force to bend an iPhone or any phone which you will manage to distort it,” says Dan Riccio. “But as with all other cases, if our customers believe that something abnormal happened, we tell them to go to an Apple Store and we will look,” said Phil Schiller, head of marketing. The iPhone 6 bent through use considered “normal” will be replaced by Apple.
BendGate generated an impressive number of articles and endless debates about the build quality of the iPhone . He also is the delight of Apple’s competitors, such as LG and Samsung, who took the opportunity to promote their new range of smartphones with screens curved. Other brands, no relation to new technologies, have also grafted on these discussions. “Do not worry, this happens to us all the time,” joked his Dutch Heineken Twitter account.
Apple does not laugh at all with this story. Combined with the faulty update iOS 8.0.1, which was withdrawn in disaster, BendGate affects the image of a perfectionist he cultivates business. It also includes its flagship product, the iPhone, which he takes a good half of its profits. On Thursday, Apple shares fell 3.81% in the NYSE. “Irrational” situation Brian White, an analyst at Cantor Fitzgerald, which recommends that customers take the opportunity to buy shares before the ascent of the course.
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