The new Apple smartphone is marketed from Friday. Levels of pre-orders are very high among operators
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The ritual is immutable. Each year in September, queues form outside Apple stores worldwide. Fans of the firm at the apple want to be the first to have the latest iPhone. While the two new models (iPhone 6 and 6 Plus) Friday are sold in ten countries including France, it’s been ten days that the “geeks” New York camped outside the Apple Store in Manhattan.
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In Paris, Thursday afternoon, they were fifty to wait, despite the rain outside the store of the Opera House for the occasion, opens Friday morning at 8:00. If these scenes are now usual, the wait seems nevertheless more iPhone 6 Some analysts expect global sales of about 200 million units (all iPhone models combined) for the next 12 months.
The expected shortages
According to figures provided by Apple, pre-orders at record levels: over 4 million terminals during the first 24 hours. This is twice as much as the iPhone 5 in 2012 The group has already warned that it would be out of stock. In France, the phenomenon is visible in specialized areas such as Fnac and Darty, who warn that some models will not be available until October distributors.
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Telcos were also attacked at the opening pre-orders on Friday. “ The volumes are very high , confirms one of them. The appetite of customers for this model is far superior to the launch of the previous generations of iPhone . ” SFR “s n the first three days of pre-order, it was more than twice the pre-orders of the iPhone 5S ,” says a spokesman.
Big Move
Several said they also surprised by the success of the iPhone 6 Plus whose screen measures 5.5 inches, and the price (nu) can exceed 1,000 euros (for the 128GB model) while the cost of making an iPhone is usually around 200 euros. “ The screen size is a real change that can convince iPhone 4 or 4S owners,” says Laetitia Orsini-Sharps, director of mobile marketing at Orange, while Apple followed suit not from its competitors in the market for “phablettes.”
Listed by Apple since this year, the alternative operator AR Telecom, which manages the CIC and NRJ Mobile Mobile brands, is expected to be quickly out of stocks. It has already placed orders for a second delivery.
Recruit 4G
Telecoms operators have an incentive to sell well the new iPhone. This is one more opportunity for them to showcase their high-end 4G packages. The growing popularity of smartphones with large screens is consistent with the uses of mobile broadband, including video playback. “ These devices feature enable the best use of the many services we offer with 4G ,” said one trader, who hopes to recruit more subscribers on its most greedy packages.
If the release of the iPhone 6 is a key event for operators, they will not hesitate to highlight the competing terminals. Despite the pressure on the market, supply is still rich in the high end with the launch in the coming days the Samsung Galaxy Note 4 and Sony Xperia Z3. Enough to satisfy customers frustrated by stockouts at Apple …
& gt; & gt; See also: Apple: iPhone 6 on the verge of being allowed in China
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