Oculus Since the acquisition by Facebook to $ 2 billion in March (read: 5 questions to understand the purchase of Oculus), virtual reality masks have become the new high-tech product of choice .dropoff window All major industry names embark headlong in this market in future. They see a beautiful promise, that connected objects with a total immersion in the service of entertainment.
Marck Zuckerberg believes in any case hard as iron. According to the head of the social network, virtual reality is a revolution in the image of that its smartphones and computers. He said on Facebook at Oculus of redemption that this technology “opens the possibilities and new immersive experiences.”
A vision that clearly share his classmates Sony, Samsung, Archos, Carl Zeiss, Homido and many others. Countless players in this market. But in fact what are we talking about exactly?
What is virtual reality?
Virtual reality is interactive computer simulation and immersive visual and sound of a real universe or totally imaginary. A person can delve into this artificial world via a specific interface. Clearly, when it puts on his “helmet”, it can completely disregard the place where it is located. It -virtuellement- elsewhere. If the virtual reality was previously reserved for industrial or military simulations, it begins to affect more and more people … to the world of geeks.
But this should not last very long. This market is thus estimated at $ 7 billion in 2018 by Sophic capital firm. And according to Gartner, it should be sold by 2018 more than 25 million units. Virtual worlds will thus become fully “mainstream”.
This is certainly the desire of manufacturers who go all-out in the universe of objects connected there to find new sources of growth .
Morpheus Cardboard Sony or Google
Sony was one of the first in this sector, with its Morpheus project, a system virtual reality dedicated to the world of PlayStation and foreshadows what will be the gaming future. But for now, the helmet has some weaknesses; it is connected to the console by a cable (a big handicap), like the Oculus Rift elsewhere. Its release is scheduled for late 2015.
Samsung is another giant to invite this land with its Galaxy Gear VR helmet developed in partnership with Oculus. Presented at the Berlin show, the IFA in September, it is now available in the US 199 dollars. The helmet of the Korean group has the distinction of being big dedicated to the Galaxy Note 4, the Phablet home. This therefore limit its use to those who have previously dropped 750 euros to offer the XXL smartphone!
Are you Galaxy Note 4, iPhone 6 Plus or Ascend Mate 7 “The Galaxy Gear VR goes well beyond the expectations of what mobile technology can do. This is a perfect representation of the constant innovation of Samsung Gear series,” then said JK Shin, head of the mobile division of the Korean giant. To this we must slide the smartphone in the helmet compartment in order to benefit from its 5.7-inch screen and resolution Quad HD. The smartphone is somehow the brain. For Samsung, it’s also a way to sell smartphones high quality with high definition screens. On the same niche and at a level significantly lower premium, Archos launched its own helmet, and Carl Zeiss is poised to do the same. With the French product at a very affordable price (29.90 euros). Another French, Homido is also present with a very competitive helmet, Virtual Reality Headset at 69 euros selling price. The Product Specialist noname to major distributors did not want to miss this opportunity. “We were looking to renew ourselves,” said Mathieu Parmentier, its co-founder. “We have seen projects on Kickstarter full bloom around head-mounted displays . And then when asked Occulus $ 200,000, he got 2 million via crowdfunding” .dropoff window Clicks to Homido seeing with this headset a great way to start his own brand. But if there is one that makes a little surprise guest of office in this market, it is Google. With Cardboard developed by two French engineers, and Damien Henry David Coz for the annual developer conference Google I / O. At Google, we do not hesitate to speak of “democratization of virtual reality.” For the Cardboard is made from a “pizza box cardboard which is cut.” And since the event in Mountain View last summer, it has spread all over online sales sites. Its big advantage? Its price. Within 20 euros … A connoisseur still finds to 3.73 euros on the Chinese website Alibaba. Its main disadvantage? we must constantly keep in hands and wear cardboard. The actors are increasing but the sector is still sorely lacking in offers. The first almost natural content is definitely the video game. “But this is only the beginning. After the video game, we will Oculus a platform for new experience, “said Mark Zuckerberg. It has raised the possibility of moving into a class and a course around the world, to see a doctor face to face, just by wearing headphones at home … But other applications are beginning to bloom: photo and video 360 degree or 3D. The first cameras 360 public are appearing on the market. The opportunity to produce films for the full immersion. With an obvious interest in tourism, film or real estate. Hervé Loreau, director Explorimmo innovation, has launched an application that allows to visit interactively scanned housing. His idea is very simple. “ You want to visit an apartment? Give me your phone. We slip into a cardboard. And it works”. Potential buyers and leave home with the cardboard mask and offer their families the opportunity to visit the property quietly, without the pressure of the seller. Bouygues Immobilier has adopted the principle for a housing program in Ermont. And Martin Bouygues was visibly conquered by the object. At a presentation in the group’s headquarters near Paris, he would have said “I want in all locations” Hervé Loreau the cardboard has more than one advantage. It is cheap, it is customizable and can be distributed everywhere. Of course it is not his dive into the 162 minutes of the James Cameron film, Avatar . But for a virtual tour of an apartment in 5 minutes or a small party game casual is a different story. As for connected watches, the virtual reality market still lacks the famous “Killer App”, which allows to make and must go beyond mere gadget. It should definitely break in the wake of Oculus which serves great vacuum applications. But doubts are starting to bloom on its model. Like the tweet below sent from LeWeb. Good news for the competition? An offer (yet) quite limited
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