increasingly used by their browsers Internet users, ad blockers are tough content publishers, who bemoan a lack to gain considerable. Tuesday, August 9, Facebook, in turn, declared war on these programs, announcing that its ads will be displayed now even if they are activated. For this, Facebook has changed the way advertisements are scheduled for that ad blockers are not able to distinguish them from other types of content, says the specialized site TechCrunch.
Read also: the great war of ad blockers
Customers wishing to get rid of online advertising should therefore continue to see on Facebook, at least on their computer. But in return, the social network promises that it will be easier for them to control. “If you do not want to see advertising about certain topics like travel or cats, you can remove those topics your advertising preferences “, the company says in a statement
” advertising preferences “menu is not new. users have access to it in their list of” centers interest “, by which Facebook displays targeted advertising. Tools that Facebook has decided to extend, for example by allowing users to not see corporate advertisements that have added them to their customer list.
The business blockers advertising
Facebook took this announcement to tackle advertisements blockers, explaining that some agree to release advertisements against remuneration. “Instead of paying these companies to unlock our ads – some of them as we have proposed in the past – we prefer that it is the users who have control” , provides network social … Even if they no longer have the option to simply go without.
Facebook is accountable Tuesday at the national data Processing and liberties Commission (CNIL) the French authority responsible for data protection. In February, she criticized Facebook among others to use the personal data of its users to offer them targeted advertising without legal basis, and without direct consent of the user.
Read also: personal data: the virulent indictment against the CNIL Facebook
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