Bad news for the 200 million users who would use ad blockers in the world.
Facebook has indeed announced its intention to disable antipub software users connecting to the service from a computer. In exchange, the social network promises more of their tools to manage the ads they see
& gt;. & Gt; Read also: Soon selective advertising blocker on Chrome
“We will start showing ads on Facebook for people who currently use software blocking advertising,” wrote Andrew Bosworth? , a vice president in particular advertising, in a message posted on the band’s website. Facebook said that the blocking of online advertising “reduced the necessary funding to support journalism and other free services we enjoy on the internet”.
Specifically, Facebook wants to “disguise” the html code of advertising, to make it indistinguishable from other content by blockers software pub. But it is unclear how this will work in detail and publishers of these programs do not show themselves worried. “Bypass techniques [ad blockers] have existed for 10 years,” said Ben Williams to Wired, the company Eye GmbH, originally the popular Ad Block Plus.
To do not to annoy its users, Facebook makes it clear that they can for example adjust their account settings to select topics that do not interest them and which therefore does not want to see advertising (Facebook cites examples such as trips or cats), or to stop seeing ads or corporate organizations that have added to their client lists.
advertising is generally the main source of income of the services free to consumers on the internet. But the shortfall represented by ad blockers software could reach $ 27.8 billion by 2020, representing 10% of the global market for online advertising, had estimated in May the firm Juniper Research.
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