You loved your Facebook without advertising? It now belongs to the past. In a blog post, the American social network announced it had changed the way advertising is displayed on its pages. It is now perfectly integrated into the site, so that the adblockers not be able to block it easily.
And to succeed in this round force, Facebook will now integrate advertising organically, directly within its pages as a classical content. The adblocker will thus be unable to detect and thus the block. The average user will however still be able to see that it is advertising that will be displayed differently from normal posts. This change only affects obviously the PC version of the social network.
From the obligatory pub, certainly, but the pub chosen
In consideration of this rather clever circumvention, Facebook says it will make them more acceptable advertising and more especially in relation to the tastes of users. One of the promises of Facebook is to make display ads less intrusive and less burdensome to the user. Therefore no question that this mandatory posting slow page, users interrupt navigation or they feel less safe.
Above all, Facebook is trying to sweeten the pill by allowing Users make them more relevant advertisements. Thus, the operation of “advertising preferences” was reviewed. On this page, Facebook shows what he thinks your advertising preferences to suit your tastes. then free to delete relevant user to see less of targeted advertising on a certain theme.
Deactivate all preferences on this page but not delete not mean all advertising from Facebook. It will always be so, but it will be less targeted. And if you want to see more advertisements from another domain, a small search engine allows to add more.
Pay adblockers or improve the display of the pub
Facebook wants pedagogue enough on this issue of the advertising display. For the social network is all about consistency. Facebook had made a choice: he decided to pay the adblockers to let through advertising, or he was trying to improve. The first option was not feasible, as it would only increase the difficulty of seeing advertising for users. Moreover, underlines Facebook, proposing to filter certain ads, adblockers think above all their profits they can generate, rather than their clients.
The leaders of Facebook therefore think that their social network is now not only able to display advertisements that are both relevant to the user, little intrusive and well integrated into the browsing experience. After all, we must realize that advertising is the livelihood of many websites to which access is free (like ours for example). But if the advertising has become mandatory, why Facebook does not he offer a paid subscription to get rid once and for all?
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