Google Flights deals of find airline tickets the cheapest before the rise – ZDNet France

Google arises once again in a direct competitor of the giants of the online travel and airlines. Recall that the giant launched in 2011 Google Flight Search that lets you find and compare flight prices at the start of a forty French airports, all within an interface rather ergonomic. A tour-de-force in the sector of travel sites.

today, the service goes further by allowing them to purchase their ticket at the best price before a possible price increase. Employees nomads will enjoy : between the sites of the airlines, where rates are changing every 5 minutes and comparators by always objective, the new service could prove to be very useful.

in practical terms, Google Flights will be able to warn the user before a price increase of plane tickets after a search. Obviously, Google does not have access to pricing algorithms operated by the companies and agencies but operates on a approach home mixing historical prices and probability of increase of rates. The service will be able to notify you (by notice) that such ticket with such a company at a given date has a 90% chance of increase in the next few days. Ideal, therefore, to adapt its purchase at the best price. The service is also able to tell when such a tariff will no longer be valid.

Here is what still irritate the giants in the sector. Across the Atlantic, many online agencies have already expressed concerns several times of the attempts of the giant, up to attempt to block the buyout of ITA Software, publisher of the main tracking software of air ticket.

In 2013, the French tour operators have met with the minister delegated to the digital Economy of the times Fleur Pellerin, in order to reaffirm their fears in the face of new products from giant, which are all services offered by the SNCF on its site, even though Google does not sell (yet) train tickets.

For a tour operator interviewed by Les Echos on condition of anonymity, “there is a real problem of conflict of interest between the activity of the original Google that already works on a pay seo, and marketing services around the search.” And to refer to the european authorities the responsibility to decide.