The social network wants to integrate a system for the automatic detection of the content in violation of copyright law, responding to an urgent request of the music industry’s american.
The Get Down
like Content ID in place by, and on YouTube, Facebook is currently working on a tool for the automatic identification of videos protected by copyright, reports the Financial Times.
After a subsidiary of Google, the music industry is so poised to win on the social network. Once detected, the offending content should be blocked.
Facebook, under pressure from the music industry
The object of the wrath ? The amateur videos that contain music tracks without the slightest copyright, so in total infringement of the intellectual property of the majors of the disc and other artist.
once established, and as this happens on YouTube, Facebook is expected to conclude licensing agreements with the labels to them pay royalties. Negotiations which are expected to continue until next spring advance daily life.
A tool-inspired Content ID of YouTube
The music industry has always criticized YouTube for not paying properly to artists and rights holders for the distribution of their titles on the platform. In this respect, YouTube provided yet in the beginning of the month having paid not less than a billion dollars of advertising revenue to the different labels.
The National Music Publishers' Association, representing over 800 american publishers, would have identified nearly 900 videos using that without copyright 33 titles trustant the top of the music charts. Clips have been viewed over 600 million times… or as much revenue that are beyond their control.
It will be interesting to analyse the strategy of Facebook in the field : the video is the media darling of the platform, one on which Menlo Park relies on to ensure its growth, especially on mobile.
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