On the roads very bottled to the mega-city Seoul, it is not uncommon to see motorists ‘ eyes are riveted on the screen of their smartphone, in spite of any security. In transit, the same scene is repeated : Koreans spend almost all of their time travel on the Internet with their mobile. It must be said that they never met a problem with the connection : the territory and the population are almost completely covered for several years in 4G, including in the metro. For comparison, the constable of telecommunications are not binding on the French operators to reach such a level that in … 2030.
The main operators, LGU+, KT and SK telecom, are the adoption rates of 4G, the world’s strongest in the third quarter of 2016, according to a ranking Netnamias which also reveals that 99% of the traffic is now being provided by 4G.
on The side of the fixed Internet, the population is not left out, thanks to a massive deployment of the fiber. the ” Here, the fixed rate standard is approximately 1 Git/s “, says Suhan Choi, an expert in telecom and professor at the University of Dankook. As for the speed mobile, oem Nokia confirmed to us that the three operators agrégeaient three frequency bands, which allows them to reach a common theoretical speeds of an impressive 300 Mbit/s. In France also, it is possible to obtain such a speed of connection… but in a few cities just like Brest, Clermont-Ferrand or Dijon for SFR, and Charters, Marseille, Paris and Lyon, for Bouygues Telecom. the ” We will not stop there. We plan by 2017 to pair altogether five frequency bands “, announces Andrew Cope, who leads the subsidiary of Nokia in South Korea.
what propel Korea to the ranks of countries the most connected on the planet. Operators around the world have understood this, and look at what is happening to the magnifying glass. This is notably the case of Bouygues Telecom. Its deputy director general Didier Casas recognizes easily be inspired by the example of LGU+ . This operator has staked everything faster than the other on the 4G, which has allowed him to conquer wholesale customers of mobile telephony.
The consumption of video explodes
the First obvious effect of this hyper-connectivity, the consumption of mobile data goes down the drain. Koreans devour each month more than 5 Gb on average according to Netnamias, compared to just 1 Gb in us, according to figures published by Arcep in the month of October last.
The video comes in clearly at the head of uses. the ” It represents among our customers, 70% of data consumption “, confirms Jun Young Shin, the head of business development at LGU+. Among the most popular sites, Youtube and streaming services offered by zero rating operators.
on The side of social networks, young people under 30 years of age that we’ve met have never heard of Spotify, Whatsapp or Snapchat and use it quite rarely Instagram. They prefer applications local stars such as the music service MelOn, messaging, KakaoTalk, and his little brother KakaoGame to play. The population adheres massively to Facebook, on the other hand.
Korea ahead on the 5G
Despite its lead, the country is not resting on its laurels. Until the end of the process of standardization of the 5G by 2019, the government will put pressure mad on the manufacturers, the manufacturers and the operators to ensure that they implement new technology giving a taste of the mobile network of the future from 2018.
The idea is to deploy infrastructure and terminal equipment temporary at the Olympic winter Games in PyeongChang. the ” We are planning to reach a rate of almost 20 Gbit/s with a network that can absorb the connections of approximately 34,000 users on the olympic sites”, says Konrad Rozmarynowski, who works at the testing of the 5G of the games at Nokia. A real demonstration of force to impose on the market before all the world, and especially… before the Japanese, who are going to deploy the 5G official during the summer Olympics in 2020.
But this situation is not without consideration for the consumer. The market has only three operators and the rates suffer. You would have to pay at least $ 50 a month for access to 4G. And the formulas say unlimited fly easily between 80 and 90 dollars per month. The no-contract plans do not exist no more and the clients are linked to a period of two to three years. There are also large disparities between the clients. Thus, almost 60% of the traffic is produced by only 10% of users.
The Koreans use finally quite a few third-party applications, preferring to dip into the catalog of native operators that do not produce themselves content, and rely on partners. All of this makes the population extremely captivating. South Korea is perhaps the paradise of connectivity… but not necessarily that of the consumer.
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