The new president of the United States sought to rally to its cause the giants of Silicon Valley. Trump has received as well the last week several major bosses, including Jeff Bezo (Amazon), Larry Page (Google) and Tim Cook (Apple).
The positions defended during his campaign does not have a priori not enough to appeal to technology companies. Could they, however, refuse to respond to this invitation of the new boss of the u.s. policy ?
probably not, and even less when it is a multinational company based in the United States. This message, Tim Cook has attempted to get across to the employees of Apple in an internal memo published by TechCrunch.
the CEO of Apple, this is not a meeting with Donald Trump, the man, but with a government. And for the executive, it is “very important. Governments can affect our ability to do what we do. They can affect it in a positive way and they can be much less positive,” he writes.
Difficult for a leader of a global company to stay away from decisions that might affect the situation of the company. Not sure that such an attitude is to satisfy the shareholders of Apple. Tim Cook is therefore obligated to participate in a meeting with Trump and to maintain ties with the new administration.
The CEO of Apple also phoned the new president in November, to believe the latter. In different records, the firm will indeed need the support of the White House, such as, for example relating to its tax dispute with the european Commission.
in Addition to the privacy and jobs, Tim Cook intends to weigh in on the issues of taxation and intellectual property. The Apple CEO calls for a tax reform. And according to him, the only way to weigh is to get involved in “the arena”.
And this “whether in this country or in the european Union, or in China or in South America.” “And we get involved when we agree and we agree when we disagree. I think it is very important to do so because you do not change things simply by yelling,” adds Tim Cook.
“In many ways, it is a debate of ideas,” judge the officer. Debate and community of interest when it comes to get political support, to chance on taxation in Europe, where Apple is accused of dodging tax. In many respects, in fact, a multinational corporation does not engage in politics, but cares for or preserves its interests and those of its shareholders.
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