Because they have to pay 9,99 € for access to all its content, many players say they are disappointed with the new game of Nintendo. In Tokyo, its share has fallen by 5 %.
Announced with great fanfare during the keynote [conference] Apple, September 7, Super Mario Run is finally out on iPhone Thursday, 15 December, shortly before 19 hours.
Read also : iPhone 7, ” Super Mario “, to Watch 2 : the major announcements of the conference of Apple
This first Mario for mobile phone rapidly rose to the first place of the applications downloaded from the App Store. However, it is far from unanimous.
If some of the players appreciated the quality of the game, the immediacy of his grip and the effectiveness of its principle, others complain of its life and its economic model.
In a market where the players are accustomed to play games free of charge or cost, to that extent, 1 or 2 euro, Nintendo has made a different choice : the game can be downloaded free of charge, but stops in the middle of the fourth of the 24 levels. The player is then asked to pay € 9.99 for to discover the adventure in its entirety.
Many critics of the economic model
A way to do the “demonstration” of Super Mario Run is seen as a betrayal by many players.
Some advocate yet the choice of Nintendo :
A cause that seems lost in advance:) on the App Store, on the almost 5,000 assessments already left by the players, the majority is very negative.
Worried by this lukewarm response, investors reacted accordingly : the stock of Nintendo has immediately lost 5 % on the Tokyo stock Exchange, before stabilizing – 4 % at the end of the day.
a week ago, when the publication of the first tests of the game, generally enthusiastic, the value of the stock had instead increased by 3.7 %.
If Super Mario Run is the application that reports today the most money in many countries (exceeded only in France, Clash Royale), the challenge for Nintendo is now going to reach more players to sustain this effect beyond the first few weeks of marketing.
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