Syncing photos – Facebook redid the shot with Messenger Moments – ZDNet France

Facebook has it all to the world of mobile applications. Ironically speaking. How to gather a maximum of users on its latest app? It’s simple: remove a feature from the main service and so compel users to switch to an application to find this function

This technique, Facebook is used with Messenger.. Thus, in 2014, the social network has removed the main application messaging functions. To access it again, two possibilities: Site web version or installing Messenger. A year later, Messenger were downloaded, Android, 1 billion times.
Successful …

After the pub, coercion in favor of
Moments

Why miss a good recipe ? That may be what will Facebook executives say. Still, they will use a similar method to encourage the adoption of Moments, a dedicated app in the private photo sharing.

According to TechCrunch, Facebook will stop support syncing photos. To access this application service, the social network requires users to download Moments via a notification pop-up appears in the top of the News Feed.

“This means that if you want to continue access the photos you have privately synchronized from your phone, you will not be able to find them in a separate album on Facebook – you’ll need to download a new application “explains TechCrunch

Some apps dedicated to agility

The site points out that Facebook has strongly promoted the Time application, through messages in users’ News Feed and thanks integration in Messenger. Results considered insufficient (not according to TechCrunch) and will further accentuate this strategy, Facebook has anyway decided to move up a gear.

If the practice of undress a service to pull the adoption of an app has something annoying, however it does not take – only – combines. The Messenger application has enriched many such functions since 2014.

By splitting messaging, Facebook has gained agility and can more effectively evolve the app and compete with its competitors in this highly dynamic sector. The social network therefore sees Moments, and sharing of group photos, a growth area.