The idea was raised in December, when discussions have not gone beyond the preliminary stage. Time Warner is the subject of recurring rumors of a split.
Apple, which seeks to enhance its content offering, has considered buying Time Warner . The idea was raised during a meeting held in December between Eddy Cue, vice president in charge of software and online services of the IT group, and Olaf Olafsson, head of Time Warner strategy. The discussions have not gone beyond this preliminary stage, according to the Financial Times . Early this year, the New York Post had already reported interest from Apple for certain assets of Time Warner. The group, which includes CNN, the studio Warner Bros. and HBO, producer of Games of Thrones, been recurring rumors of a split. It weighs 60 billion, or just over a quarter of the cash reserves available to the iPhone maker.
Apple has long been relegated to a role of content distributor with sale and rental on iTunes music, series and movies. It now eyeing the side of production, to clear new revenue. A first television series is in preparation and will deal with the application developers. Another would be produced by singer Dr. Dre, Beats co-founder and now a member of the leadership of Apple. A channel package project, backed its Apple TV box, is longtime project. Some big US networks, however, remain reluctant to entrust their content to Apple.
According to bankers, the most likely scenario would Apple buy a streaming player “like Netflix” to flesh its offering adds Financial Times . One hypothesis deemed credible enough to cause on Thursday a 2.4% increase of the share of the company at the opening of the Nasdaq.
No comments:
Post a Comment