Facebook is now offering its members to refuse targeted advertising and only receive generic ads, but will expand its advertising services to all Internet users, announced on Friday the social network.
Facebook is now offering its members to refuse targeted advertising and only receive generic ads, but will expand its advertising services to all Internet users, announced on Friday the social network.
“Do you see targeted online advertisements by interest by Facebook?”, now request the site to its members in their page settings or advertisements as part of an evolution protection rules privacy.
The site also details all “cookies,” small files that tell the sites on the browser for their readers.
With this new policy more readable and detailed publicity, the US social network responds particularly to the National Data Processing and Liberties Commission (CNIL) French who had ordered it to clarify its layout methods Internet users.
Facebook Friday asked all European users allow again to deposit “cookies”, which conditioned authorization already registering for Facebook.
The American social network “designed these updates to continue to comply with European law,” said in a statement Stephen Deadman, responsible for the protection of privacy on Facebook.
“It is important for us that people, publishers and advertisers fully understand how advertising works on Facebook,” said Stephen Deadman.
In February, the CNIL had given three months in the social network to respect the data Protection Act regarding the collection and use of data of Internet users.
She had criticized the US group to monitor the navigation of users on third-party sites without their knowledge, even if they do not have a Facebook account, and collect, without the express consent of the persons concerned, data on their political or religious opinions, and their sexual orientation.
the Belgian court had also ordered Facebook in 2015 to stop “trace” users without their consent.
Facebook, which claims to have sold so far commercials only to its members, also announced that it will expand its targeted advertising services to all Internet users and all over the world.
the network will place “cookies” on computers and mobile of all those who visit the site its customers, becoming a global ad network as well as Google. It follows that “the majority of the European advertising industry,” said Stephen Deadman.
Facebook had launched in 2014 a “network of hearings” ( “Audience Network”), which helps to advertising agencies customize their ads on a large number of applications and websites based on the profile of Facebook users.
Facebook also calls for improving the quality of advertising, “so they do not interfere with the user experience”, including misleading advertising and those that broadcast sound, said in another release Andrew Bosworth, vice president of Facebook.
According to the latest figures provided by Facebook, 6% of the time spent on mobile applications in the world was on an application using Audience Network in July, 2015.
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