The movie biter (1895) teaches that very often the prankster sees his playfulness turn against him. And that is ultimately what good might happen to BlaBlaCar: disruptor that could soon be itself disrupted by another
in the case Waze, the application of Community car guide owned by Google. Ultra-popular on the roads of France, Waze is testing the United States a new functionality, Waze Rider, which will offer users the ability to carpool.
What walk on flowerbeds of the French Unicorn BlaBlaCar ( 90% market share in Europe), but also those that are revolutionizing the transport sector, starting with Uber and Lyft
the home transport. – targeted work
the argument Waze Rider (pictured right and website here) to stand out is price: the passenger pays 54 cents per mile. And this price does not leave any hat is recommended by the IRS to calculate the cost per kilometer. Finally, for the time Waze takes no commission on this service (the last year, the same test Israel passed by a commission of 15%). Here, we are clearly in a dumping logic.
This is the San Francisco was chosen to perform this carpool pilot phase increased by Waze Rider, and on everyday journeys typically the distance home. – work
Frederic Mazzella, CEO BlaBlaCar explained last year during a conference dedicated to technological breakthroughs that person transport sector still contains such potential optimization (for example in France a private vehicle is immobilized for more than 80% of the time) that the scope for improvement in this area is still immense. The company also achieved its third fundraiser last September for $ 200 million. In total, it has already raised more than $ 336 million.
Use a user base of new services
If Google begins on the ranks with Waze Rider it is the same with Facebook. Patents filed by the social networking start to the year also left guessing identical intentions. Facebook could also quickly set up a carpooling service on its platform
The angle of attack is different here. Facebook would benefit from the physical event organization from its social network push a shared transport functionality. However, in all these cases is the same strategy that is pursued: use a user base and velocity of digital companies to offer third party services, which may become major sources of revenue beyond the advertising model.
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