After announcing the end to end encryption of messages exchanged last month via its platform, mobile secure messaging WhatsApp is now available in a computer application. The latter allows you to send and receive messages from the terminals running Windows 8+ and Mac OS 10.9 +.
The computer version of WhatsApp is as an extension of the mobile version . After installing, open your PC or Mac, you need to scan a QR code that appears on the screen with his cell through the mobile application ( “Settings” menu and “Web WhatsApp”) to pair of the smartphone and computer. Once synchronized, the discussions sent and received on the smartphone and contact list appear on the PC or Mac use.
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Depending on the mobile
the mobile application WhatsApp must remain active however in near the computer to discuss from this terminal. Which means it is not possible to enjoy the PC or Mac version if your smartphone is not at hand, if he has no battery or if it is not connected to Internet.
the application for the office WhatsApp uses the same principle as WhatsApp for web, launched in January 2015, which allows to use the platform from a web browser . The first, however, has advantages over the second: the computer application provides a native reporting system on the desktop and keyboard shortcuts, such as
. Being present everywhere
with this new application, WhatsApp is a presence on all terminals used by web and mobile users, at a time when competition is increasingly fierce the market for messaging applications.
In 2018, they count two billion users worldwide, according to estimates issued by eMarketer end of 2015.
affiliate Facebook remains for the moment very popular. It claims over one billion users worldwide. Since its acquisition in early 2014 by the largest social network in the world, it has more than doubled its audience. On Wednesday, it ranked fourth in the ranking of free apps in the App Store France, just ahead of Facebook Messenger, and eighth in the ranking of free apps on Google Play, behind Facebook Messenger, which ranks first the podium.
Monetization in question
Today, the question WhatsApp’s business model arises more than ever. His priority was the expansion of its user base. He always spoke against advertising, which provides most of the income of its parent, and he finally buried earlier this year the idea of charging a fee to use their service.
The application of secure messaging has instead announced plans to explore ways to allow companies to use its platform to communicate with customers. A strategy similar to that conducted for years by Asian messengers like WeChat, Tencent subsidiary of the Chinese group, which incorporates a range of other services.
Facebook has taken this way with his second mail application, Messenger, which boasts more than 800 million users and is gradually opening up to more trade services, payments and transport for example
.
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