San Francisco (AFP) – watch or not watch? Techies but also the fashion world have their eyes turned Tuesday to California, where Apple could unveil its first new type of product for the iPad there four years.
The American IT group organizes 1700 GMT from a mystery event. If he himself remains mum on his intentions very persistent rumors suggest the announcement of an electronic clothing accessory, probably a watch, as observers have already dubbed “iWatch”, with applications in the field of the form or health.
Many predict him the same revolutionary potential that had been in their time the Mac, the iPhone smartphone (including new models are also expected Tuesday) or iPad tablet.
“The launch of the iWatch will be one of the most important and most likely to enhance the brand (Apple) for years,” predicted James McQuivey, an analyst at Forrester Research, in a report Monday showing that a quarter of American adults are willing to buy an electronic clothing accessory in the coming year. The wrist is 42% of them the perfect place to wear it.
“If it meets expectations, it could be the biggest fashion event of the season,” also wrote the Last week the manager of fashion pages of the New York Times, Vanessa Friedman. “Even if it’s happening across the United States with respect to Lincoln Center (where now stands the” “and an ocean away from the capitals of the European style of New York, Ed Fashion Week).”
In addition to the usual experts in the technology sector, Apple has invited Tuesday many fashion experts, report some American media.
A new index sown by the group after symbolic place chosen for the event (the same as when it was introduced thirty years ago the Mac, the first truly iconic Apple device) or a series of appointments in quick succession since last year personalities chipées groups luxury LVMH (Paul Deneve) and Burberry (Angela Ahrendts) or the Swiss watchmaker Tag Heuer (Patrick Pruniaux)
-. pressure to innovate –
Apple has since more than a year under pressure to show he has not lost its ability to innovate at the same time that his boss-founder Steve Jobs, who died in 2011.
It must also forget the annoying hacking last week of naked celebrity photos, which were housed in its online service iCloud.
Electronic Accessories “ready-to-wear” are considered by experts in the technology sector as the next great growth engine after smartphones and tablets.
Some, like Google internet group, bet on the glasses, but a number of other groups (Samsung, LG, Motorola, Sony …) tried to undercut Apple’s foot already having their own watches, for the most part in the last week.
The iWatch could also be placed on the market only in few months, but this should not prevent the group with apple to sell “millions”, according to Forrester, and so give the real needed boost to the development of such products.
All this agitation would almost forget the iPhone that, seven years after its release, remains the primary source of Apple’s profits.
A large part of Tuesday’s event, however, should turn around him, including the expected two new larger models than previous versions.
Apple presentation and finally arrive on the smartphone market almost as wide as those tablets screens (“phablettes”) a niche increasingly popular on which are positioned above the last two years its Asian rivals.
The American group is also expected to announce his entry into another very lucrative market for payment services.
It starts with some advance: bank account information of 800 million customers from its iTunes online store
But it would take more momentum with a contactless chip (NFC) added. the iPhone, even as the iWatch, to turn them into electronic wallets.
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