Today is April 21 in force between the standard ‘mobile-friendly’ Google. An obligation in the form of incentive that forces website publishers to use best practices to make Google sites optimized for mobile phones.
Do not follow these guidelines would be suicidal for many publishers. Indeed they run the risk of being punished and relegated far into the Google search rankings, used by 94.86% of French mobile users according to StatCounter
In France, Google crushes the competition in the segment of research on smartphone. (Source: StatCounter)
In addition to a testing tool, Google gives some tips to make its website a tool ‘mobile-friendly’, a label that will implications for time on research since smartphones only. But tablets should follow warns Google.
Garbled, too close links, Googlebot barrier; monbanquierenligne.fr the site of the Caisse d’Epargne is far from finding favor with Google. Decommissioning watches.
“The JavaScript, CSS and image files that your web site uses must be accessible by Googlebot” orders Google, which also prohibits the Flash permanently. Furthermore, the full desktop version of a site should now be accessible on mobile. 404 pages exclusively to the mobile are prohibited, and the use of interstitial must be done sparingly.
Among other advice, there is also the page load time. “It is important to check that your mobile site loads quickly. Too slow loading may be frustrating for users “warns Google could downgrade slow mobile website.
Availability, performance (in second) and obtaining the mobile-friendly label Google by 9 major mobile sites French banks. (Source: Keynote, ZDnet.fr)
On this point, Keynote published its ranking of the most reactive banking sites.. And we dug a little to test those mobile-friendly ‘. If the Caisse d’Epargne website ranks fourth on the performance level, it is not optimized for mobility, according to the criteria of Google. And it is the same for site Fortuneo and BforBank. However, consider a risk in terms of the function of these sites. If they provide a form of visibility to their businesses, they are mostly sites used by bank customers. Their promotion by sponsored links should be more than adequate to fill the gaps of a SEO weighed down by a lack of ‘mobile-friendly’.
“It is estimated that the availability and performance are part of the user experience, “said Olivier Bertaux, Regional Sales Manager Western Europe at Keynote, which considers that” the visual weight and the number of javascript “are often crossed delays criteria of the website.
“It is difficult to correlate the results with the maturity of Google, but there attention increasingly supported on the mobile web” provides Olivier Bertaux stating that now the mobile websites are equally important that mobile applications for businesses.
Display Performance-wise, Olivier Bertaux ensures that “on the home page, it is considered that the goal of availability is 99.9%.” And access times, “the recommendation is a display in two to three seconds.” Of course, this will depend on the activity of the website. For luxury sites, for example, the number of required little visual play on the display time.
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