The iPhone continues to boost the result of Apple – The World

Le Monde | 04/28/2015 at 12:29 • Updated 28/04/2015 to 12:33 | By Anne Eveno

Traditionally, the second quarter of fiscal Apple – it runs from January March – is the most boring and the dullest of the year: the US group does indeed never chose that moment after Thanksgiving and Christmas to launch products

But on Monday April 27. the Cupertino (California) belies the adage. Without reaching stratospheric levels reached in the last three months of 2014 – they had been marked by the end of year celebrations and the launch of the iPhone 6 and 6 Plus – with a profit of $ 18 billion (16.5 billion euros), the company still generated on the first three months of 2015, net income of $ 13.6 billion, up 33% compared to the same period of 2014.

Coté sales, Apple recorded between January and March, a turnover of $ 58 billion, up 27% year on year. This is the second best quarter in the history of the company founded by Steve Jobs. And this is the second best quarter ever displayed by the firm at the apple.

Earlier this year, 61.7 million of elapsed devices

vertiginous and impressive, the results of the IT group are the more he had to face headwinds. The appreciation of the dollar vis-à-vis the euro and the yen accelerated in January. Now, Apple has made 69% of its revenue internationally in the first three months of the year, 21% in Europe and 6% in Japan. Luca Maestri, Chief Financial Officer, had also warned investors at the beginning of the year that the dollar’s surge could amputate the turnover of the company 2 billion.

main driver of Apple early this year is to look on the side of iPhone sales, which amounted to 61.7 million units, the population of Italy. This is a level below the 74.4 million devices sold at the end of 2014, but is 40% higher deliveries recorded a year earlier. IPhone sales alone account for 69% of Apple’s revenue. In comparison, shipments of iMac seem shy (+ 10%) or overdue for the iPad, whose sales were down 23% year on year.

“Strong sales China “

” The strong momentum on the iPhone 6 unabated, mainly due to strong sales in China “ reports Alexander PeterC , an analyst at Exane BNP Paribas. In fact, achieved sales in the country jumped 71% to $ 16.8 billion. The Chinese market, becoming the second group, behind the Americas and to Europe. With iOS 6, Apple once again surprised observers by its ability to sell a high-end phone whose price is higher than the previous model, while a larger number of consumers.

leaders of the group appear confident in the continuation of this movement: “The share of users who opt for the iPhone is higher than in previous cycles,” said Tim Cook, CEO of Apple in a statement.

Find of growth

For the current quarter, the Cupertino company is betting on a turnover of between 46 and $ 48 billion, 10 billion more than at the end of June 2014. To achieve this goal, Cook not only on sales of the iPhone, but also on those of its flagship spring, namely Apple Watch, whose marketing began on 24 April.

The group did not give any figures on the first steps of his shows connected, merely underline “that the quarter during began interestingly. ” Apple Watch, which is the first new product launched by the US group since the death of Steve Jobs, would be subject to a higher demand than supply, according to Tim Cook.

Everyone wonders whether, as with the iPhone and iTunes, Apple will impose its products like smart watch or services like Apple and Pay will find new sources of growth. Meanwhile, taking advantage of the revenue it receives from its sales of smartphones, Apple treats its shareholders. The Group increased its share repurchase program announced in 2014 to $ 90 billion to $ 140 billion now.

In addition, Apple has increased the quarterly dividend 11% to 52 cents per share. The Cupertino giant, the world’s market capitalization, said that combined with the repurchase of shares, this amounts to return to shareholders $ 200 billion in total by the end of March, 2017.