Le Monde | • Updated | By
Nintendo saw again a delicate moment. The Japanese electronics giant, known for its consoles, lost its leader Satoru Iwata, who died Saturday, July 11 from cancer of the bile ducts, said the company. Born in Sapporo (north), computer graduate from the Tokyo Institute of Technology, the former talented programmer was spent at HAL Laboratory – a subcontractor Nintendo became internal development studio – before joining the company based Kyoto (west) in 2000 and assume the presidency in 2002
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One who wanted everyone to have access to the game and that was said “heart player” was 55 years. He suffered from health problems for a year.
Pending the appointment of his replacement, the group’s head returns to a duo. Shigeru Miyamoto, the father of the mythical characters like Donkey Kong, Princess Zelda or Mario Italian plumber, often called “Walt Disney video game,” and joined the company 38 years ago, will work with Genyo Takeda, general manager of the research department.
First profits for four years
The death of Mr. Iwata comes as the group saw a period of profound transformation. Established in 1889, Nintendo began with the manufacture of playing cards. Under the leadership of Hiroshi Yamauchi, the heir of the founding family who led the group from 1949 to 2002, the group is fully committed in leisure-related consumer electronics, becoming in 1983 one of the pioneer home consoles with the Famicom, after scouring the sales of video games.
Highly influenced by Mr. Yamauchi, he continued to consult regularly until his death in 2011, Mr. Iwata continued in this direction, overseeing the success of DS and Wii consoles, always with the objective of “provide pleasure”
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But the last years were difficult. The development of smartphone gaming has greatly hurt Nintendo’s business. In May, Mr. Iwata chaired his last press conference that the announcement of the Group’s results for the year ending March. Nintendo unveiled its first operating profit in four years, to 24.7 billion yen ($ 180 million) in sales to 550 billion yen (€ 4 billion).
Turnaround
The year 2015 was also marked by a reversal of Mr. Iwata. While resisting for years to enter the smartphone market, the president announced in March a rapprochement with DeNA, a Japanese publisher of specialized software for these devices.
Previously, he favored enriching the portfolio of software available on the brackets. Japanese publisher GungHo Online Entertainment, born in 1998, and had met with success in 2013 with Puzzle & amp; Dragons on the 3DS. Nintendo had also unveiled the same year a software to convert the games available on smartphones into usable versions on consoles.
Today, a new console, known by the code name “NX” is in development. It is equipped with the Android operating system from Google, which would open the doors to outside creations and above would make Nintendo games playable on smartphone.
At the same time, the company announced in May a partnership with Universal Parks & amp; Resorts, which manage Universal Studios theme parks. The project could result in the creation of attractions declined Nintendo characters, including Mario, and thus enhance the activity around the characters themselves.
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