It’s Friday for apple fans. It is indeed today that Apple begins selling its new iPhone 6s around the world, including in France. As to each of these “events”, the press is sure to go film the chilled fans queuing outside Apple Stores, the firm has even advised “arrive early”. But the most hardcore of them have obviously spent the night before the shops.
But should we still talk about passion? Should still focus on this news? 6s The iPhone brings a lot of improvements but is an evolution of its big brother the iPhone 6 with which it shares the exact same design. However, Apple is a new record. “We are on track to beat the record of last year where
we had sold 10 million copies (iPhone 6, Ed) when
first weekend “of marketing, said there is little a spokesman of the company.
Indeed, in September 2014, no less than 10 million units had been sold in 3 days it was 1
million more than the iPhone 5s and 5c launched in 2013,
sales that were already a record.
But the side of the French operators, one remains serene. “The excitement around the iPhone 6s is not more important than iPhone 6 last year. We always have a volume of customers willing to renew their iPhone,” says Les Echos Laetitia Orsoni, Director of Marketing Orange mobile.
According iGen,
the incumbent will be in stock 60% of iPhone 6s available
France which much of rose gold models 64GB. A weight
is explained by the leader of Orange’s position in the mobile market,
and the close ties that have woven the two groups since
years.
“There is less novelty in the product, but this is a phone highly anticipated by customers. Volumes are always good in the beginning. To see after if it continues over time,” adds Gilles Lubic, advisor to the general management of Bouygues Telecom
Thomas Husson, an analyst at Forrester. “He
there is no technological breakthrough in the hardware or the specific
functional product. They are obviously more efficient, more
powerful, faster with significant improvements on a
number of points that may seem details, but
participate in improving the overall experience of the client “.
” The
Differentiation comes mostly from the user interface with 3D Touch
and the ability to interact more intuitively with
Phone Features. Coupled with new services iOS9, Apple
will be able to maintain its leadership in the top segment
range. The statutory nature of the brand allows it to strengthen
China, the world’s largest market for smartphones, while
Samsung suffers more competition from Xiaomi and brands
local, “he continues.
Remember that in France, the 16GB model of the iPhone 6s (not really recommended …) is charged
749 euros, the version
64 GB is offered at 859 euros and the 128 GB version is
969 euros.
For the Plus version with 16
Go, it will take 859 euros, the model
64GB is 969 euros and the 128 GB version reached a whopping 1079
euros.
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