The firm at the apple has not provided a figure for pre-orders that began Saturday but analysts expected a total of about 4.5 million during the first 24 hours, against four million a year ago for the launch of the previous version of the iPhone.
“Very high pre-orders around the world”
The group said try to catch Demand for Phone 6S Plus, the larger of the two phones, which exceeded its forecasts since Saturday.
“The customer response to iPhone and iPhone 6S 6S More has been extremely positive, and pre-orders this weekend were very high all over the world “, said Trudy Muller, a spokeswoman for Apple.
After beating all sales records last year with the iPhone 6, investors and analysts questioned whether Apple would be able to maintain the momentum this year.
A 32.5% jump in its sales Business
The firm Apple reassured them with a jump of 32.5% of its sales during the quarter ended in late June, but its forecast for the coming months were poorly received.
Apple achieves two thirds of its revenues with smartphones.
“We thought it would be very difficult to do as well as the iPhone 6 but their announcement (Monday) is a very encouraging sign, “ said John Jackson, IDC.
Technology ” 3D Touch “
The iPhone and iPhone 6S 6S Plus are the same size as previous versions but are equipped with a camera of greater definition, faster chips and technology “3D Touch” , which allows for more or less pressure exerted by the finger on the touch screen.
Daniel Ives, an analyst at FBR Capital Markets, noted that waiting times are particularly long in China as indicated on the Apple website.
“It shows they are gone for a flying start, with China as the main engine of the original application” he said. “Hopefully it away the clouds that were gathering on the share price. “
Apple rose 1%
Wall Street, Apple’s stock rose 1% to 115.40 dollars around 17h30 (French time), after climb to 116.89 in early trading.
Fears of a slowdown in demand in China, in a context of slowing growth, had lost some 10% for the three last month.
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